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10 million unique visitors for Sydney’s BridgeClimb

10 million unique visitors for Sydney’s BridgeClimb
June 11, 2010

As BridgeClimb Sydney moves towards its 20th anniversary this year, it has marked a milestone in the global online marketplace by reaching 10 million unique visitors to the BridgeClimb website.

With over 50% of all Climbers now using the BridgeClimb website to book their ultimate Sydney experience, the company recognises that an effective online presence and an innovative website is critical to the customer experience.

Angela Slater, Divisional Manager of Marketing and Sales for BridgeClimb Sydney comments, "digital communication has become central to our business, and welcoming our 10 millionth unique visitor reminds us of the importance of continuing to innovate the online experiences we provide to Bridge visitors from around the world."

The BridgeClimb website has had numerous faces over the years, the latest of which was launched in October 2009 to coincide with the opening of BridgeClimb's new Climb Base, which is home to the Sydney Harbour Bridge Visitor Centre and the newest climbing adventure The Express Climb.

The current website features clean, functional design and user-friendly navigation which simplifies the booking process for customers. The website also features rich media, maps, custom image galleries and multilingual capabilities to give visitors an interactive and engaging online experience.

Slater adds "it is essential that our website delivers an experience that harnesses the same levels of excitement and inspiration our team deliver on the Bridge. As a result our website has become not only a place that starts their journey but also a place where they come back to share and reflect on their experience with Sydney's icon."

With over 2.5 million people from over 137 countries having climbed the Bridge since it opened, BridgeClimb is considered a 'must-do' experience in Sydney. Climbers can climb to the summit of this world famous icon on The Bridge Climb, The Discovery Climb or for those who are short on time, The Express Climb.

Whether it is watching the city awake, capturing the energy of the city during the day, taking in the romance of twilight, or the city at night, BridgeClimb.

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