03 8766 0499
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72-74 Rodeo Drive
Dandenong South VIC 3175


Proudly Australian-owned for over three decades and with a national footprint since 1982, The Fitness Generation is the leading independent distributor of commercial fitness equipment in Australia.

With outstanding world-renowned global fitness brands, including HOIST, Nautilus, TRUE Fitness, Stairmaster, Schwinn, Expresso Interactive Bikes, Power Plate, Peak Pilates and more. The Fitness Generation is represented within each state with sales, service, warehousing and logistics. 

Our philosophy is simple. Our customers come first and are the most crucial part of our business. With our national sales and support services we are able to assist each customer with any request which enables them to achieve their goals.

We market and distribute premium and reliable health and fitness exercise product solutions via the commercial, retail and corporate channels.

At The Fitness Generation "Equipment is just the beginning".


Successful gym owners share their secrets

Fast growing fitness industry consultancy Gym Hub is to stage the latest in its Titans of the Fitness Industry series, with upcoming one-day workshops in Brisbane and Sydney. Featuring a…

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May 29, 2017 Billing / Fitness / Marketing / Wellness /


The Fitness Show takes new shape in Sydney

The Fitness Show’s return to Sydney at the newly opened International Convention Centre at the end of April saw the event record a 40% increase in visitor numbers compared to the…

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May 11, 2017 Events / Fitness / Recreation / Wellness /


The Fitness Generation and Summit Fitness Equipment combine to form NovoFit

Two of Australia’s leading commercial fitness equipment suppliers, The Fitness Generation and Summit Fitness Equipment have combined to form NovoFit, a dynamic new company that will…

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Apr 28, 2017 Fitness / Marketing / Wellness /