AusLeisure

Faced with a challenge of helping New Zealand rugby unions attract new members to their fan clubs and sell season tickets to an enthusiastic, yet cash-strapped public, a simple new service from Debitsuccess, developed in partnership with online ticket purchasing company TicketDirect, is simplifying the process of purchasing season tickets and attracting a wave of new support to Kiwi rugby teams.

TicketDirect Chief Executive Matthew Davey says the system, powered by Debitsuccess' patented Online Management Gateway (OMG) software, has already led to a 50% increase in season ticket sales.

Davey explains "there has been an urgent need to make season tickets more affordable. It is hugely beneficial for rugby clubs if they can sell season passes, and this new payment mechanism provides the obvious solution to encouraging purchase."

The service, already being used by the Otago, Waikato, Canterbury and Hawke's Bay rugby unions, lets members set up and pay for their season passes in small instalments over weekly, fortnightly or monthly intervals over a yearly period, from as little as $5 at a time.

The service has also been adopted by a large number of clubs in Australia's National Rugby League.

Davey adds "giving members an immediately accessible, easy-to-use online system not only helps members manage their season ticket payments, it also gives clubs the opportunity to market themselves better and help ensure their ongoing growth."

TicketDirect trialled the system in 2010, offering it initially to the fan bases of the Crusaders and the Hawke's Bay rugby union. The response was overwhelmingly positive which led to the company expanding the service to other unions in 2011.

Davey believes that the assistance Debitsuccess provided for integrating the OMG into TicketDirect's current system allowed them to quickly and easily deliver the product to their customers, stating "the Debitsuccess team has been fantastic. Their expertise and willingness to work with us to come up with solutions that suited our needs shows they have a genuine customer service focus.

"The system that is in place now through TicketDirect will provide some powerful options for the event industry in general, not just sporting clubs.

"Any entertainment business with a customer database will find it to be an affordable and seamless way to provide a wider range of payment options for people to buy and renew memberships."

For more information about Debitsuccess' Online Management Gateway contact 09 481 0498, www.debitsuccess.co.nz

23rd June 2010 - CLOUD COMPUTING TECHNOLOGY DRIVES TICKETDIRECT EXPANSION

24th May 2010 - CRUSADERS AND CANTERBURY RUGBY BOOK WITH TICKETDIRECT

25th January 2010 - AMI STADIUM UNVEILS SHOWPIECE DEANS STAND

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.