Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
Study highlights the benefits of international business events
A recently released report highlights how international business events play a significant role in building a stronger, more productive and more diverse Australian economy.
The study, Australia’s International Business Events Sector: The Economic and Strategic Value Proposition, focuses on the sector’s contribution to the Australian economy and aims to increase Federal Government support for international business events.
Introducing the study, undertaken by the Association of Australian Convention Bureaux (AACB), in partnership with Deloitte Access Economics, Lachlan Smirl, Director and National Leader of Tourism, Hospitality and Leisure for Deloitte Access Economics stated "there are sound economic arguments to justify government support of international business events and Australia is well placed to capitalise on this opportunity in the business events sector.
"The report outlines the direct economic value, policy alignment, opportunities and challenges of the sector.”
Early in the fiscal year, AACB President Lyn Lewis-Smith and Executive Director Andrew Hiebl delivered the report and its findings to the Federal Office of the Minister for Trade and Investment.
Lewis-Smith explained "with tourism strategically placed within the Trade and Investment portfolio, international business events are being recognized as an opportunity to promote Australia’s industry strengths, increase trade and investment, attract global talent and drive the knowledge economy.
“The high yielding nature of the sector is a significant economic driver for both the visitor and knowledge economies and is an integral contributor to Australia’s tourism 2020 target.”
In addition, AACB has developed a policy platform derived from the Deloitte report, Business Events: Delivering Economic Prosperity for Australia that positions the industry as an economic action strategy for the Australian Government through the business events pipeline, including:
1. International Marketing
2. Bidding - identifying comparative advantage
3. Event delivery - maximising opportunities
4. Realising the return on investment.
AACB Executive Director, Andrew Hiebl said that the report “has opened doors within Government and enabled further consultation with its agencies.
“Our policy platform argues the case for more support at the Federal level through a strategic partnership with industry.”
Alongside Tourism Australia’s Business Events Australia division, AACB has briefed Austrade on the bidding process and supplied case studies that explain how the Australian Government can maximise international business event opportunities.
This consultation process is expected to lead to the introduction of support mechanisms around the event bidding and delivery process for international business events that align with key trade and investment priority areas.
Click here to view Australia’s International Business Events Sector: The Economic and Strategic Value Proposition.
Image courtesy of the Melbourne Convention Centre.
29th July 2014 - DELOITTE SURVEY CONFIRMS RISE IN INTERNATIONAL VISITORS TO AUSTRALIA
5th September 2012 - CONVENTION BUREAUX HEAD FOR THE RED CENTRE
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!