Smart Connection Consultancy
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…
read moreLeading global sports technology company, Sportradar, has launched Sportradar FanID - a marketing solution offering rightsholders and brands personalised fan engagement in a post-third-party cookie world.
Sportradar describes FanID as offering “a unique, end-to-end first-party marketing solution combining the first data clean room for the sports industry with the company’s proprietary marketing activation technology.”
Rainer Geier, EVP, Fan Engagement at Sportradar shared “the crumbling of the third-party cookie represents a significant opportunity for rightsholders and brands to gain a greater understanding of fans, while also enabling more efficient and seamless delivery of digital advertising content.
“We are the industry leader and partner to many clients around the world, which has allowed us to gather the most comprehensive understanding of fan behaviour and insights. Sportradar FanID is an example of how we are extending our innovative capabilities, and it will serve as a catalyst for further product innovation and increased monetisation potential.”
Sportradar is well positioned to provide this solution to brands and rightsholders by leveraging the power of its vast network of global clients and partners. Together with the company’s unparalleled data coverage and sophisticated advertising technology, it can deliver sports fan insights that are deeper and more contextually relevant for such companies to monetise against.
The anticipated removal of third-party cookies in 2024 is compelling marketers to find alternative methods for collecting and leveraging data to connect with consumers. Sportradar’s data clean room addresses this challenge for the sports industry, allowing multiple parties to collaborate on first-party datasets.
Created using confidential cloud computing technology, it provides a secure and privacy compliant way to reach sports fans at scale.
Sportradar FanID benefits rightsholders by providing a greater understanding of fans’ interests and purchase intent, while enhancing the value they provide sponsors. For brands, Sportradar FanID facilitates scalable, direct engagement with fans through personalised, timely and relevant ads.
The Sportradar FanID process includes:
Data Collection: Rightsholders and brands embed interactive tools into their digital channels to capture first-party data.
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Data Connection: Collected data sets are shared in the data clean room to create comprehensive and anonymised fan profiles.
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Data Activation: Leveraging proprietary marketing activation technology, relevant and personalized digital advertising content is served on a one-to-one basis.
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Data Orchestration: Content is delivered to fans at the right time and through the best channel with effectiveness measured.
For further information and a video presentation, visit sportradar.com
15th December 2023 - Sportradar and TDI to use deep data for new betting and media products on ATP tour events
28th April 2023 - Sportradar agrees integrity deal with World Aquatics
20th April 2023 - Sportradar announced as official technology partner of the Delhi Capitals cricket academy
23rd March 2023 - Sportradar report identifies match-fixing occurs at a low percentage within global sport
13th March 2023 - Sportradar secures ATP data and betting streaming rights
8th November 2022 - Sportradar and Baseball Australia partner to engage sports fans globally via new platform
21st October 2022 - Sportradar launches capture solution for live fielding data at Cricket World Cup
31st August 2022 - Sportradar renews partnership with Australian premier cricket competitions
27th May 2022 - Sportradar’s InteractSport renews partnership with ECB to enhance recreational cricket experience
23rd March 2021 - Sportradar announces acquisition of Synergy Sports
29th March 2014 - Sportradar set to prevent betting fraud impacting on the Wallabies
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