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read moreA new analysis from Sydney-headquartered SiteMinder, the world’s leading open hotel commerce platform, has revealed key findings on hotel bookings with data demonstrating an unquestionable return to confidence in booking hotel rooms.
The analysis of more than 115 million accommodation reservations from SiteMinder reveals that Australian hotel rooms being occupied by international travellers has doubled since last year. Additionally, rooms are being booked further in advance and offer more stable prices than hotel rooms globally.
The latest SiteMinder’s Hotel Booking Trends report analyses the largest and deepest set of hotel booking data in the world. Key findings include:
According to Trent Innes, Chief Growth Officer at SiteMinder, the data demonstrates an unquestionable return to confidence in booking hotel rooms — a confidence that had wavered across the travel industry over the past few years.
Innes shared “It’s a brilliant time to book a stay in Australia. Travellers are taking full advantage of the range of booking options available to secure their stay, and doing so further in advance, showing their keenness to get travel plans locked in nice and early. Australian room rates have increased by well below the global average, with travellers seeking year-round accommodation that defies the typical seasonal peaks seen in other countries.
“For people travelling around Australia, whether they are international or domestic travellers, the urge to travel remains steadfast in spite of cost of living pressures, and hotels can best capitalise on this demand by offering dynamic pricing to suit local and seasonal trends, a range of optional add-ons, and flexible cancellation policies.”
In Australia, the Top 12 hotel booking sources in 2023, based on total gross revenue made for all users of SiteMinder’s platform, were:
Notable in this list is Hostelworld, which has re-entered Australia’s Top 12 for the first time since 2020, as travellers keen to economise on their accommodation became more comfortable with staying in close quarters to other guests.
SiteMinder’s Hotel Booking Trends report is available here.
Local hoteliers are also invited to a webinar on February 27, where the report's findings will be discussed in-depth. Hoteliers can register here.
Image. Rydges Sydney Harbour. Credit: Booking.com
10th November 2023 - Capstone Hotel Management marks 10 years of growth and looks to expand with SiteMinder
26th September 2023 - SiteMinder report shows Australians plan to continue travelling despite rise in cost of living
15th February 2023 - SiteMinder analysis reveals guests booking Australian hotels 23% earlier
6th April 2022 - SiteMinder unveils next generation platform to make hotel technology universal
12th January 2022 - SiteMinder secures top awards at 2022 HotelTechAwards
30th September 2021 - SiteMInder research reveals a new type of traveller has emerged through COVID pandemic
3rd February 2021 - SiteMinder reveals top 12 revenue makers for 2020 hotel bookings
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