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Record year for Adelaide’s major festivals
Adelaide’s major cultural events have enjoyed a remarkable year, with the Adelaide Festival, Adelaide Fringe and WOMADelaide 2016 each surpassing box office targets and breaking attendance records.
Backing Adelaide’s claims as Australia’s ‘festival city’, a recent report from the Adelaide Festival of Arts showed the significant economic benefits from the 2016 event.
This year’s 18-day event ran through February and March with program that included seven global premieres, 20 Australian premieres and more, breaking previous records with a reported $78.3 million generated for the state - a 22% increase on the previous two years.
The impressive new figure was assisted by a 7% rise in visitors to the state.
Adelaide Festival Chair Judy Potter “Adelaide Festival’s economic impact continues to grow year on year, providing a vital injection to the state’s economy.
“We are proud of our status as a destination event, and it is encouraging in the current economic climate to see our visitor related expenditure increase at such a significant rate.”
The success of WOMADelaide 2016 saw it reach box office target before gates opened and attract over 95,000 festivalgoers to Adelaide’s Botanic Park.
The opening Friday night of the festival was completely sold out, with both Saturday and Sunday at capacity, while Monday supported strong numbers throughout the day.
WOMADelaide Director Ian Scobie said that he was exceptionally pleased with what had been another fantastic year.
Scobie stated “the 2016 festival has proved to be a magnificent year with near perfect weather, fantastic crowds and a collection of the most unique and astounding artists from across the globe.”
“Our success is a testament to the WOMADelaide faithful who make the pilgrimage to the festival every year, and it’s with their continued support year in and year out that we as a festival continue to grow.”
With the Fringe having entertained audiences for more than 50 years, the 2016 program of shows, events, exhibitions, films and workshops was attended by record numbers with more than 600,000 tickets sold - an increase of 12% compared to last year.
Encouragingly, the ticketing split between the three major outdoor hubs (the Garden of Unearthly Delights, Gluttony and Royal Croquet Club) and smaller venues was almost even this year.
The three major outdoor hubs saw 60% of total ticket sales, while other venues accounted for the remainder.
The Adelaide Fringe was brought to life this year by more venues than ever, with both longstanding Fringe haunts and new spaces getting in on the action – including former homes for the criminally insane and Laundromats.
Adelaide Fringe Director Heather Croall, who oversaw her first Fringe this year, attributed the resounding success to adventurous Fringe-going audiences, an impressive program of extraordinary events, outstanding venues and the amazing team working on the Adelaide Fringe.
Croall stated “I would like to thank Adelaide audiences for their discerning taste and dedication. It is extremely rare to find a city anywhere in the world that has the energy to come out every night of a month long festival.
“The calibre of Fringe shows in this year’s program across all genres has been of an incredibly high standard and ticket sales suggest that audiences have loved what they’ve seen. Between shows, audiences were delighted by the Fringe Illuminations along North Terrace, which attracted over 160,000 people.
“The Adelaide Fringe wouldn’t be possible without the tireless work of the 300 people employed by the Adelaide Fringe, the more than 300 volunteers and countless others employed by hubs and venues for the Adelaide Fringe
The Adelaide Fringe is the second largest fringe festival in the world behind Edinburgh.
2017 festival dates are:
Adelaide Fringe -10th February to 12th March 2017.
Adelaide Festival - 3rd to 19th March 2017.
WOMADelaide 2017 - 10th to 13th March
Images: Adelaide Fringe (top and below) and WOMADelaide (middle).
27th June 2016 - ADELAIDE TO HOST NEW NATIONAL PERFORMING ARTS MARKET
13th March 2016 - ADELAIDE FRINGE AND WOMADELAIDE SEE RECORD ATTENDANCES
14th August 2015 - ADELAIDE STUDY SHOWS 157 VENUES HOSTED LIVE MUSIC EVENTS IN MAY
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