Latest News

Back to Latest News back

 

Precor advises gyms on women-focussed strength training

Precor advises gyms on women-focussed strength training
July 23, 2015

Boosting awareness of strength training could be the key to growing gym membership among women, according to a report from leading fitness equipment manufacturer and supplier Precor.

Citing research that shows women are more likely to join a gym than men, but are less likely to engage in strength training exercises and more likely to eventually cancel their memberships, Precor’s white paper ‘Enticing Female Exercisers - Increasing Engagement Within Your Facility’, shows that increasing women’s awareness of the benefits of strength training, such as improved fitness results and increased calorie burn both during and after the workout, could help gyms to both entice and retain female members.

Referring to research by the International Health, Racquet and Sportsclub Association (IHRSA) of women aged 18-55+, Precor highlight that while 72% of female gym members participate in group exercise, only 47% make use of weight and resistance equipment, such as plate-loaded machines and free weights. 

In a Precor poll of 500 women, the top five reasons given were:

• “I’m happy doing cardio workouts”
• “I don’t want to look big and bulky, like a bodybuilder”
• “It’s boring”
• “No one has shown me how to use the equipment”
• “I don’t have time for strength training”

Commenting on the findings, Precor UK Marketing Manager Jonathan Griffiths stated “health clubs can make use of a range of strategies to promote strength training exercises among women.

“These include building women’s knowledge and confidence about using strength training equipment, through initial orientation, on-the-spot guidance and regular drop-in workshops; generating interest in strength programs through initiatives like small group sessions and discounted rates on personal training; and making strength training easier to fit into women’s gym schedules, for example through custom workouts and instructor-led classes.”

According to Precor, other ways to encourage women to participate in strength training include poster campaigns featuring real-life success stories, improving self-service education in how to use the equipment, through demonstration videos and clear instructional placards, and implementing reward programs where members accumulate points as they work towards their goals.

Griffith added “these simple changes can help health club managers to promote the benefits of strength training and gym membership among women, and improve the rate at which they join and renew.”

Click here to download a copy of Enticing Female Exercisers - Increasing Engagement Within Your Facility’.

Click here to contact Precor Australia via their entry in the Australasian Leisure Management Supplier Directory. 

6th July 2015 - PRECOR AND LINKS MODULAR SOLUTIONS LAUNCH SYSTEM INTEGRATION AT AQUAPULSE

23rd June 2015 - ONE IN FOUR FITNESS CLUB MEMBERS WOULD PAY MORE FOR SINGLE-SEX GYMS

19th May 2015 - WOMEN’S FITNESS SUMMIT 2015 DOUBLES IN SCOPE AND DURATION


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

The Pool Enclosure Company

Now TPEC Pool Enclosures - see www.ausleisure.com.au/suppliers/tpec-pool-enclosures

read more

Aquatics / Design / Recreation / Venues

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business