Latest News

Back to Latest News back

 

No holiday plans for 3.6 million Australians

No holiday plans for 3.6 million Australians
March 27, 2016

With even the simple act of planning a holiday doing wonders for people’s happiness levels, new findings from Roy Morgan Research reveal that some 3.6 million Australians aged 14 and over have no holiday plans.

Almost 14.1 million Australians (72.4% of the population) are intending to travel within the next 12 months, with close to half of that number planning to depart in the next three months.

In addition, nearly 20% are looking forward to a holiday sometime within the next three to five months (making it the most common time frame for Australian holiday intenders), and 17.8% are intending to take their next trip in six to 12 months.

However, when asked, “when are you next likely to travel in Australia or overseas on a holiday of 1 or more nights?” 18.3% of Aussies reported that they had “no trip intention” - making this the second-most common response of all the time frames offered!

"When are you next likely to travel in Australia or overseas on a holiday of 1 or more nights?"

Source: Roy Morgan Single Source (Australia), January-December 2015 (n=15,367). Base: Australians 14+

No trip intended
Certain sectors of the population are noticeably less likely than average to be planning a trip of any kind. Nearly a third (31.4%) of Aussies aged 65+ don’t have any holiday plans at all; nor do 27.3% of single parents. Socio-economically disadvantaged Australians are the least likely to foresee any holidays in their near or distant future: 35.2% of people from the lowest socio-economic quintile* (FG) say they have absolutely no intention to travel.

Of course, these aren’t necessarily mutually exclusive groups; over half of 65+ year-olds and nearly 40% of single parents with no plans for a holiday fall within the FG quintile.

While people who don’t work (whether because of age, unemployment or other reasons) are almost twice as likely than the average Aussie to have no travel intentions, there is one segment of the workforce which is also considerably less likely to be planning a holiday: people with more than 10 weeks of annual leave accrued. 

Commenting on the findings Angela Smith, Group Account Director, Roy Morgan Research, explains “even if they haven’t yet booked or finalised it, many people take great pleasure from just knowing they’ll be taking a trip in the foreseeable future. 

“But what of the 3.6 million Australians who say they have no plans for a holiday, not even four years down the track?

“While our data does not measure happiness levels, it does tell us that 2.2 million of these non-trip intenders are from the more disadvantaged end of the socio-economic spectrum (the E and FG quintiles), so their lack of holiday plans is most likely due more to budgetary restrictions than not wanting to travel.

“Certainly, our data tell us that people who say they have no intention of taking a holiday are more likely than the average Aussie to be worried about interest rates at the moment and less likely to feel financially secure. 

“But possibly more concerning is the fact that these same people are consistently less likely than the average Australian to participate in leisure activities as diverse as visiting or entertaining friends/family, holding dinner parties or going to the movies, playing sport or doing any kind of formal exercise, attending rock/ pop concerts or eating out. They are also less likely to go the beach, do any gardening, read novels or non-fiction books or visit a pub, RSL or Leagues Club.

“While some of these pursuits involve a certain financial outlay, some are free or extremely low cost, accessible to people from all walks of life – suggesting that the below-average leisure participation of non-trip intenders may be due to other factors beyond money. Which, in turn, suggests that they probably need a holiday more than they realise.”

* NB: A note on socio-economic quintiles: Roy Morgan Single Source collects thousands of data points from each survey respondent, allowing us to segment the Australian population in many ways. Socio-economic quintiles segment the population based on education, income and occupation, with AB being the top-scoring quintile and FG being the lowest.

19th January 2016 - WORKERS ENCOURAGED TO TAKE AN AUSTRALIA DAY LONG WEEKEND HOLIDAY

11th December 2015 - AUSTRALIANS LOVE THEME PARK VISITS

24th April 2015 - ONE IN FIVE AUSTRALIAN HOLIDAYS INCLUDE A NATIONAL PARK VISIT

19th January 2015 - ADELAIDE RESIDENTS AUSTRALIA’S MOST REGULAR BEACHGOERS

22nd January 2013 - DOMESTIC BEACH HOLIDAYS GET THUMBS UP FROM AUSTRALIANS

2nd April 2009 - AUSTRALIANS ENCOURAGED TO TAKE THEIR LEAVE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

The Pool Enclosure Company

Now TPEC Pool Enclosures - see www.ausleisure.com.au/suppliers/tpec-pool-enclosures

read more

Aquatics / Design / Recreation / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business