AusLeisure

The Ticket Group’s live music brand, moshtix has launched a new promotional ticketing portal, Streetix – created to solve the long standing headache of administering hard tickets sold ‘hand-to-hand’.

Streetix is an online system that eliminates issues with the manual administration and ‘chasing cash’, combining competitive sales tools with the power of social marketing to ultimately drive online ticket sales and data capture.

Built in-house and based on a design brief provided by local festival organisers and venues, the web application sits seamlessly alongside the moshtix platform, tracking the social sharing of events and attributes each ticket sale against members using a points, prize or cash based commission structure.

With a complete white labelled treatment, Streetix can be fully customised with features like ‘Set & Forget’ commissions for ticket sellers and automatic one-click payouts; competitive sales leader boards & rewards set at custom benchmarks; and complete sales transparency in real-time with consolidated reporting across all ticket sales. Streetix covers all bases with a notification centre for announcements, team management hierarchy and even an electronic tax form complete with digital signature tool.

Explaining the potential of the platform, The Ticket Group Chief Executive Harley Evans stated “this groundbreaking software will literally save so much time and resources for those dealing with tedious hard ticket distribution and reconciliation, and equip event organisers and venues with a unique tool to harness the potential of the huge ‘peer-to-peer’ market. “The hard ticket market has been a tough one to crack because of its offline reliance on social influencers and key community leaders.

“We’re taking that same framework and bringing it online, to not only track and report sales in real time, but to also incentivise and reward these members, whether they’re street team promoters or super-fans turned brand ambassadors.”

Evans pointed out that he did not envisage that Streetix would eliminate hand-to-hand ticket selling, but would provide a new option to harness the potential of this key sales channel.

Early adopter, Goodlife Festival Director Paul Barbaro said of the Streetix platform, “what moshtix have managed to develop here is truly impressive and has made a massive difference to us, not only in terms of driving incremental sales, but creating a new, unique channel that connects simply and easily with a key part of our audience.

“The viral and social marketing opportunities it offers have significantly broadened our reach and made our lives a hell of a lot easier, as well as those that use the platform.

“What’s also been outstanding is moshtix’s ability and appetite to develop the platform to suit our needs. Having their development team here on the ground in Australia is terrific.”

Evans concluded “in essence, we’re tapping into and harnessing the reach of ‘super-fans’ and enabling influencers to become brand ambassadors.

“At the same time we’re making everyone’s lives so much easier. It’s a piece of technology we’re very proud to have introduced to the market, and we’re looking forward to taking it to another level over the next 12 months as we take on board key learnings across a range of venues and events.”

Click here to contact moshtix via their entry in the Australasian Leisure Management Supplier Directory.

9th October 2015 - THE TICKET GROUP PARTNERS WITH PERTH’S ASTOR THEATRE

1st December 2014 - MOSHTIX HITS BEAT WITH DEBITSUCCESS

8th September 2014 - MOSHTIX CELEBRATES FIRST YEAR OF INDEPENDENCE WITH A MILLION SUBSCRIBERS

3rd September 2013 - TICKETDIRECT’S ACQUISITION OF DASH TICKETS TO ENABLE GROWTH IN NEW ZEALAND TICKETING SECTOR 

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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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