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read moreKlook, a leading travel and leisure e-commerce platform and KAYAK, the world's leading travel search engine, have announced an expanded integration that will enable KAYAK users to access one of the largest inventories of things-to-do (TTD) across the Asia-Pacific (APAC) region.
Set to rival Google’s Things to Do initiative, KAYAK will draw on Klook's leading supply strength to enable its users to have seamless access to Asia-Pacific's best things-to-do. KAYAK users will benefit from a wider range of attractions and experiences as they will now be able to discover over 490,000 activities in over 1000 destinations through Klook on KAYAK's TTD vertical.
Introducing the feature, Elia San Martin, KAYAK’s Vice President and General Manager - APAC, advised “we're excited to be expanding our integration with Klook which will enable KAYAK users to have greater access to an extended variety of attractions and experiences.
"As travel continues to rebound in the APAC region - we are helping travellers access more travel options than ever before."
Since the integration of car rentals last year, KAYAK users have access to Klook's car rental coverage that spans over 9000 destinations across 500 vendors, unlocking one of the largest inventories in the Asia-Pacific region.
Klook Vice President - Global Marketing, Marcus Yong added "we're delighted to announce this global integration with KAYAK. The enhanced API-connectivity between the two companies will enable the post-pandemic traveler to have seamless access to the best things-to-do and car rentals globally.
“Borders in APAC are gradually opening up as measures ease. This is an opportune time for us to be at the forefront of travel recovery in the region and build on that momentum with KAYAK - especially as it brings more travelers over from the US and Europe to experience joy in Asia."
As part of this global integration, both companies may look to explore a series of co-marketing initiatives showcasing great travel deals and opportunities for users in the Asia Pacific region.
Klook is the world’s leading travel and leisure e-commerce platform for experiences and services while KAYAK, part of Booking Holdings is the world's leading travel search engine.
27th December 2021 - Global tourism leaders, scholars and entrepreneurs focus on recovery via virtual conference
23rd October 2021 - WTTC and Ministry of Tourism Saudi Arabia launch report addressing global tourism sector recovery
15th June 2021 - Tripadvisor research reveals COVID-19 vaccines driving global tourism demand
9th June 2020 - Global tourist destinations sign up to the WTTC global safety and hygiene stamp
17th March 2020 - Coronavirus impact puts up to 50 million jobs at risk across global tourism
23rd January 2020 - Global tourism initiative to combat plastic pollution
14th February 2022 - Google introduces Things to do feature
28th October 2021 - Google’s new ‘Things to Do’ feature offers massive potential for leisure
9th October 2021 - Google commences showcasing ECO Certification in accommodation listings
7th October 2021 - Google’s phasing out of its ‘Reserve with Google’ function offers huge potential for tourism
23rd April 2021 - Australian business urged to adopt diversified marketing strategies as Google and Facebook laws create uncertainty
27th January 2021 - Klook raises additional US$200 million to accelerate merchant SaaS solutions roll-out
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