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Gateway Ticketing partnership with Digonex to explore dynamic pricing solutions in attractions
Gateway Ticketing Systems - one of the world’s leading attractions industry ticketing software, admission control and revenue generation providers - has announced an alliance with Digonex that will provide customers with seamless access to Digonex’s powerful dynamic pricing technology, which automates the process of optimising and updating prices to accelerate revenue growth, shift attendance from peak to shoulder periods, and enhance community accessibility.
A leading in providing dynamic pricing solutions for attractions, Digonex’s team of PhD economists and experienced software developers custom designs each customer’s solution to meet their strategic objectives and factor in their unique business characteristics.
Both Digonex and Gateway work with a diverse customer base including zoos/aquariums, theme parks, museums, and other tours and attractions.
Introducing the partnership, Digonex Chief Executive Greg Loewen stated “we are thrilled to have the opportunity to strengthen our relationship with Gateway.
“We have always admired their focus on innovation and providing their customers with new capabilities to accelerate the growth of their businesses. We are looking forward to working with Gateway and their clients to help advance this cause.”
Gateway’s President and Chief Executive Officer Michael Andre added “our mission is to make our customers’ lives easier. Through our alliance with Digonex, we’re offering them an automated dynamic pricing solution that can boost their revenue with no manual updating necessary.
“Providing them with easy integration to this scientific approach can only help them achieve their goals.”
Digonex also works with the Tessitura Network in arts and entertainment.
Gateway Ticketing Systems’ newest technological solutions, the Galaxy Connect is a cloud-based platform, was awarded an IAAPA Brass Ring Best New Product Award at the recent 2016 International Association of Amusement Parks and Attractions (IAAPA) Expo.
Galaxy Connect gives attractions the ability to integrate with any number of online travel agencies with one integration to sell live tickets. In addition to providing guests with direct-to-gate admission, Galaxy Connect also helps venues increase ticket sales while saving money on costly one-off IT integrations and eliminating the time-consuming voucher reconciliation process.
Gateway previously won an IAAPA Brass Ring Best New Product Award for its eGalaxy Reseller Web Store that automates the process of consignment ticket sales.
Dynamic pricing is a pricing strategy in which businesses set flexible prices for products or service based on current market demands.
Developed in the airline and hotel industry, dynamic pricing sees businesses change prices based on algorithms that take into account competitor pricing, supply and demand, and other external factors in the market.
Dynamic pricing is a common practice in hospitality, entertainment, retail, electricity, and public transport and is widely used in sport leagues in North America.
There are arguments that it could be more widely used in aquatics, fitness and community sport facilities.
Click here to contact Contact Gateway Ticketing Systems Australian distributor Vticket via their entry in the Australasian Leisure Management Supplier Directory.
Click here to contact Digonex via their entry in the Australasian Leisure Management Supplier Directory.
Image: Digonex client Indianapolis Zoo, USA
19th November 2016 - MOVIE WORLD AND SEA WORLD WIN IAAPA ‘BRASS RING’ MERCHANDISE AWARDS
9th December 2015 - ZOOS SOUTH AUSTRALIA SELECTS GATEWAY/VTICKET ACCESS SOLUTION
25th September 2015 - GATEWAY TICKETING SYSTEMS PROVIDES TICKETING POINT OF SALE SYSTEM AT ROTTNEST ISLAND
19th February 2014 - AUSTRALASIA NEEDS TO MAKE THE MOST OF DYNAMIC PRICING IN ENTERTAINMENT AND SPORT
23rd May 2012 - DYNAMIC PRICING IN THE SPOTLIGHT: ARTS AND ORIGIN II
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