Latest News

Back to Latest News back

 

FFA launches Female Football Week, looks for audience and revenue growth

FFA launches Female Football Week, looks for audience and revenue growth
March 8, 2016

Football Federation Australia (FFA) has launched its Female Football Week, a national promotion and celebration of the role of women and girls in the game, while also releasing a new Strategic Plan for 2016-19 with a focus on audience growth and fan engagement for the A-League.

With more than 20% of registered outdoor club players being female, Female Football Week is a week of activities across Australia dedicated to the further development of female football.

Launched as the Matildas celebrated their qualification for the 2016 Rio de Janeiro Olympic Games, the week also coincides with International Women’s Day and the Asian Football Confederation's Women’s Football Day.

Throughout Female Football Week each of the nine State and Territory Member Federations of FFA will be conducting a range of activities all aimed to celebrate and recognise female football including female only coaching courses (advanced and community), referee courses, girls football festivals and gala days, parent and daughter sessions, administrator networking functions, women’s leadership workshops and the Women’s National Premier Leagues launch.

Explaining that female football in Australia is pivotal to the game's future development, FFA Chief Executive David Gallop “we are proud that more than 20% of our entire participation base of outdoor club players are female. No other footy brand can compare with that.

"Females represent the fastest growing segment in our participation base. Girls starting out in football have a pathway that goes to World Cups and Olympic Games, and there are fantastic role models in the Westfield Matildas, who are on show at the moment.

“In May last year, FFA released a Whole of Football Plan, a 20-year vision for the game.

“We made a critical strategic call; that women’s football will not be treated as a separate pillar in the game’s development.

“It’s too important to our future to the carved out from the everyday. It must be part of everything we do.

“Whatever the program, whether it’s elite player development, coach education or referee recruitment,we will place women’s football in the equation at the outset,” concluded Gallop.

FFA Head of Community and Women’s Football, Emma Highwood, said that the Female Football Week is a fantastic opportunity to highlight all the positives of Female Football in Australia.

 Emma Highwood

Highwood added “last year we saw record participation numbers in our female grassroots registration levels with over 100,000 females playing regularly for clubs throughout the football season.

“We hope to surpass that number this year following the recent success of the Westfield Matildas on the world stage increasing the profile of Female Football around the country.

“Football is a great sport for Girls and Women to get active and develop personally and socially.

“FFA is committed to continue developing Female Football and promoting Gender Equity in Football whenever possible.”

Also released this week, the FFA’s 2016-19 Strategic Plan seeks to boost interest in the A-League in order to drive commercial revenues.

The initiatives in the Strategic Plan include;

• A refresh of the A-League brand to connect more fans to the competition as viewers, members, ticket buyers and consumers of digital content.
• New investment in digital platforms to improve the experience of the 2 million grassroots participants and connect more of them to the Hyundai A-League and Westfield W-League.
• A new centralised approach to Marquee Player Recruitment to assist Hyundai A-League clubs in attracting top class international players, including Caltex Socceroos returning home.
• Incentives for football stakeholders at all levels to collaborate and align their programs to the game’s overall national objectives.

Introducing the Strategic Plan, FFA Chairman Steven Lowy said football needs more capital to invest in the concepts at the heart of the Whole of Football Plan, the game’s 20-year vision released in May last year.

Lowy stated “the four-year strategic plan represents a significant shift in emphasis towards our showcase competition, the Hyundai A-League.

“This is primarily about broadcast rights and commercial partnerships, which are the economic foundation of football around the world.

“The upcoming renegotiation of our broadcast arrangements will be critical to funding our four-year strategy, but some projects can’t wait until we wrap up that new deal.”

 Stephen Lowy

FFA has reaffirmed that growth in participation will always be nurtured, but under the new Strategy the focus is to improve the experience for all participants; players, coaches, referees, administrators and volunteers.

Commenting on this, Gallop added “having the funds to invest in the Whole of Football Plan is fundamental, but so too is the unity of purpose that comes from all football’s stakeholders working together,

“Our state and territory member federations, their zones and associations, and the 2,300 clubs across Australia do an outstanding job, but they need more support,” said Gallop.

“Digital touchpoints will be vital to achieve this goal and we are committed to investment in new platforms.”

Having the Caltex Socceroos and Westfield Matildas qualify for every World Cup remains a key priority, but the Strategy promotes a pipeline of talent so Australia will have generations of successful teams.

Gallop concluded “results at youth international level matter, but not as much as finding the next generation of stars to keep the Socceroos and Matildas at the forefront of Asian and world football.

“The establishment of A-League academies and the integration of the Foxtel National Youth League teams in the Sony PS4 National Premier Leagues are great steps forward in this aim.”

1st February 2016 - SEVEN NETWORK TO BROADCAST MATILDAS OLYMPIC QUALIFIERS

30th October 2015 - FFA ANNOUNCES MAJOR CHANGES IN DIGITAL AND FAN ENGAGEMENT

6th May 2015 - FFA SETS OUT 20 YEAR PLAN FOR DEVELOPMENT OF FOOTBALL

26th September 2014 - FEMALE YOUTH FOOTBALLERS BENEFIT FROM TARGETED FUNDING

19th September 2014 - FFA UNVEILS PLAN FOR FOOTBALL GROWTH

18th July 2014 - FFA APPOINTS HEAD OF WOMEN’S FOOTBALL


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

CERAMIC SOLUTIONS

Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …

read more

Aquatics / Design / Surfaces / Venues

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business