EOI for investors, operators and stakeholders for two large-scale immersive light installations
Input is being sought for two large-scale immersive light installations, Light/State, from famed global artist Bruce Munro, that will light up the Murray River border community of the Mildura-Wentworth region from 2023.
Light/State comprises two site-specific installations - one in Mildura, Victoria and one in Wentworth, NSW - reflecting the region’s unique landscape, culture and stories.
With Light/State predicted to draw visitors from across Australia and generate significant economic returns, Mildura Regional Development, in partnership with leading experience and attractions consultancy Pico Play, invite Expressions of Interest (EOI) across three key areas - investors, operators and stakeholders - to help deliver this illuminating experience.
Opening in the second half of 2023 and expected to operate for at least two years, Light/State has the potential to increase new overnight visitation to the region by more than 20% and grow its visitor economy by up to $130 million annually.
Light/State comprises two contrasting installations to be experienced over two separate evenings.
One is a fusion of new technology, light and sound that emulates a desert symphony, set among a natural amphitheatre. Visitors view the scale and grandeur of the work from an elevated escarpment before descending and walking through the installation to become part of the experience.
The second provides an opportunity for quiet contemplation, a gentle massed light installation that amplifies the natural beauty of the region’s waterways and encourages meditation and reflection.
EOIs are invited from:
- Public and private investors seeking an opportunity that will deliver strong financial returns on their investment as well as economic benefits to the region.
- Operators across the events, tourism and attractions industry including, but not limited to, event and show operations, food and beverage, transport and logistics, technology and support services and accommodation providers.
- Members of the tourism, government and attractions sectors who can provide input, expertise and advocacy for the project and the region.
Qualified parties can register their interest at lightstate.com.au.
They must complete and lodge all necessary EOI documentation by Friday 19th November 2021 with shortlisted parties notified in December 2021.
Image: Bruce Munro's Uluru light installation. © 2016 Bruce Munro. Photography by Mark Pickthall.
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