Latest News

Back to Latest News back

 

Axiata Arena rebrand heralds Malaysia’s first stadium naming rights deal

Axiata Arena rebrand heralds Malaysia’s first stadium naming rights deal
January 17, 2017

Kuala Lumpur’s Putra Stadium is to be rebranded as Axiata Arena - in Malaysia's first venue naming rights deal.

The 16,000 seat indoor arena, part of the Bukit Jalil Sports Complex, one of the key venues for August’s 29th South East Asian (SEA) Games and 9th ASEAN Para Games, is an integral part of the redevelopment of the precinct as the KL Sports City.

Announcing the naming rights deal, Malaysia’s Youth and Sports Minister Khairy Jamaluddin promised that, more than a change of name, the venue would be a key part of an international sporting destination made accessible to all walks of life in Malaysia.

Set for completion in July, the Axiata Arena deal, worth RM55 million over 10 years, was brokered by TSA.

Commenting on the deal, Minister Khairy stated “Axiata Arena will be the crown jewel of the KL Sports City (and will) be equipped with the latest technology with world class facilities.

“We built the Bukit Jalil Sports Complex for the 1998 Commonwealth Games. But let’s face it ... it didn’t measure up as a sporting destination. It was under-utilised. We’re changing all that.

“Sports followers can now go to the stadium without worrying about sub-standard facilities. The toilets will be clean.

“They can upload Instagram photos without having to deal with congestions. The venue will be supported with good transportation system. And they can even watch their athletes in training.

“From outside, the building may look the same but it’s different. It’s so much better.”

Khairy explained that the KL Sports City will provide spaces for people to work out, to jog, to swim and to spend time in open spaces.

There are also plans to build futsal and basketball courts and facilities for X-Games under the second phase of renovations after the SEA Games.

He added “all these things are missing. There are only huge spaces for car park and monuments. Sports fan only come here for major sporting events and concerts and they rush back home.

“We’ll have all these facilities and it’ll be open 24/7. I’ve also asked Axiata to come out with events for the public like runs, cycling races ... ideally, this will be the home of Malaysian sports.”

Axiata is a major regional telecommunications conglomerate.

22nd November 2016 - MALAYSIA TO END F1 GRAND PRIX HOSTING AFTER 2018

2nd November 2016 - ED SANDERSON HEADS TO MALAYSIA TO JOIN KUALA LUMPUR SPORTS CITY TEAM 

13th October 2015 - MALAYSIAN GOVERNMENT TO REMODEL NATIONAL SPORTS COMPLEX INTO A SPORTS CITY

2nd October 2015 - MALAYSIA AIMS FOR THREE MILLION PARTICIPANTS ON INAUGURAL NATIONAL SPORTS DAY


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

NOVOFIT

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business