Latest News

Back to Latest News back

 

AFL Victoria’s V/Line Cup generates $7 million economic benefit

AFL Victoria’s V/Line Cup generates $7 million economic benefit
October 31, 2017

AFL Victoria’s V/Line Cup carnival has generated a total of $7million in economic benefit to the Latrobe City region over the last three years, following another successful tournament last month.

Since moving Victoria’s premier junior regional carnival in 2015, the V/Line Cup has generated a further $2.1 million in season 2017 to take the combined economic impact to $7 million.

Held in venues across Moe, Morwell and Traralgon last month, the four-day carnival saw more than 3,300 people flock to the region to see the best regional Under 15 male and Under 16 female talent go head-to-head.

AFL Victoria Chief Executive Steven Reaper said it was pleasing to be able to deliver a program which provides benefits to regional Victoria both on and off the field, explained “AFL Victoria is delighted to see another great economic result to the Latrobe City region this year.

“The support from the Latrobe City Council in hosting the V/Line Cup over the last three years has been influential in creating a $7 million economic impact to the region, which benefits not only Australian football in the area, but the wider community.

“We look forward to continuing our partnership with Latrobe City Council and V/Line next year when the event returns to the region for the fourth consecutive season.”

Latrobe City Mayor Kellie O’Callaghan said AFL Victoria’s continued commitment to developing Australian Football in regional Victoria has been beneficial for the local community, adding “continuing our partnership with V/Line and AFL Victoria allows us to continue to foster the development opportunities for young regional sports people.

“We also appreciate the opportunity to increase the region’s profile and bring economic benefits to local businesses through greater visitation.”

Since 1946, the V/Line Cup has been an important part of the player talent development pathway, with over 70 players from the event drafted to the AFL and AFL Womens in the last seven years.

Now in its 14th year as the official naming rights partner of the carnival, V/Line Chief Executive James Pinder said the organisation was delighted to support the carnival, which continues to focus on the development of the next generation of AFL stars.

Pinder concluded “it’s great to see the significant impact the V/Line Cup competition has across the wider community.

“At V/Line, we’re all about being involved in the communities we serve and sponsoring the V/Line Cup is just another extension of that.”

The 2018 V/Line Cup is set to return to the Latrobe City region in September next season. 

Image: V/Line Cup action.

21st June 2017 - AFL VICTORIA LAUNCHES INDIGENOUS FEMALE DEVELOPMENT PROGRAM 

14th April 2017 - GLOBAL ‘ONE TURF CONCEPT’ AGREED BY INTERNATIONAL FOOTBALL, HOCKEY AND RUGBY BODIES

3rd April 2017 - AFL VICTORIA LOCAL GOVERNMENT FORUM COMMITS TO ‘GROWING THE HEARTLAND’

10th March 2017 - VICTORIAN GOVERNMENT COMMITS $85 MILLION TO AQUATIC AND SPORT FACILITIES IN LATROBE VALLEY

3rd March 2017 - AFL ADOPTS INSIDEEDGE’S SPORTS FACILITY AUDITOR PROGRAM 

24th October 2016 - 2016 V/LINE CUP GENERATES AN ESTIMATED $2.6 MILLION IN ECONOMIC BENEFIT

4th January 2016 - AFL CLAIMS MASSIVE GROWTH IN PARTICIPATION IN 2015

3rd March 2015 - RESEARCH REVEALS THE SOCIAL VALUE OF A FOOTBALL CLUB

9th December 2014 - AFL VICTORIA ACHIEVES RECORD PARTICIPATION THROUGH 2014

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business