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2020 set to see another record year for AIME in Melbourne

2020 set to see another record year for AIME in Melbourne
December 20, 2019

The Asia Pacific Incentives and Meetings Event (AIME), the leading meetings and conventions event in the region, has unveiled its latest performance update, showcasing more diversity in business for hosted buyers and exhibitors attending in 2020.

Following the success of 2019, with AIME awarded Best Trade Show of the year by the Exhibition & Event Association of Australasia (EEAA), hosted buyers are setting their sights on the upcoming event, with return on investment for 2020 top of mind.

Latest figures reveal 48% of hosted buyers attending have more than 20 events that need business fulfilled for the year ahead, with 45% confirmed to have annual event budgets of over $1 million. A further 22% have confirmed they have annual budgets of $2.5 million.

Looking forward to the 2020 event, Matt Pearce, Chief Executive of AIME organiser Talk2 Media & Events, explains “the hosted buyers confirmation numbers are tremendously positive to date - so much so that 2020 will see 78% of hosted buyers confirmed having not attended in 2019, and 55% having never attended AIME before. We are shaping to be bigger and better than ever, with more opportunities for meaningful connections and ultimately larger returns on investment.”

AIME will see exhibitors from around the world head to Melbourne to meet with quality buyers from the region - with over 300 exhibitors already confirmed, 40% of whom originate from outside of Australia.

Showcasing in 2020, India Tourism has endorsed the event’s refreshed format, with Ghanshyam Dass Bairwa, IT’s Director of MICE, saying “we are excited to be a part of AIME’s reimagined event, and looking forward to meeting and connecting with buyers from all over the world. Delegates can expect to be delighted and surprised with what’s new on show – from our finest architectural heritage to our spectacular event landscapes.”

Other new exhibitors include Singapore’s Tourism Bureau, Marina Bay Sands and Fairmont Hotels, Sri Lanka Convention Bureau, Hilton Worldwide and China’s East Star Management and Marvel Tours.

AIME is the first event to kick-off the Business Events calendar year and is running on 17th to 19th February 2020 at the Melbourne Convention and Exhibition Centre.

Click here for details on AIME in the Australasian Leisure Management calendar.

Related Articles

10th October 2019 - AIME set to focus on human connections and experiences

8th May 2019 - Melbourne Skyfarm plan to transform MCEC car park

19th February 2019 - AIME’s new vision comes to life in Melbourne

1st February 2019 - AIME announces partnerships to champion sustainability

17th January 2019 - AIME launches new industry sensory experience

12th October 2018 - AIME 2019 looks to increase international buyer attendance

6th July 2018 - Venue expansion keeps MCEC at the forefront of event technology

30th June 2017 - Talk2 Media and Events to manage AIME from 2019

2nd May 2017 - AIME attracted large number of new buyers in 2017

22nd February 2017 - Christchurch’s regeneration showcased at AIME 2017

13th January 2017 - AIME to be Asia-Pacific’s first truly smart MICE exhibition


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