Latest News

Back to Latest News back

 

$120 million to be spent on Margaret River tourism infrastructure

$120 million to be spent on Margaret River tourism infrastructure
July 3, 2013

A major plan to boost visitor numbers throughout the Margaret River region has been unveiled by the South West Development Commission (SWDC).

Outlining a five-year strategy for tourism in Western Australia's south west, SWDC's Tourism Futures South West strategy calls for $120 million to be spent on infrastructure in the region, and a push to attract more Asian tourists to the region - specifically from China.

Infrastructure projects backed in the strategy include $15 million for the Australian Mega Fauna Centre at Mammoth Cave to highlight the region's biodiversity deemed a project of state significance.

Other projects include cruise ship facilities at the Augusta Boat Harbour, including signage, seating, landscaping and pathways to cater for cruise ships, recreational and whale watch boats; a $6 million International Whale Interpretation Centre and $60 million in road improvements across the region.

Tourism Futures South West also backs the South West Mountain Bike Plan 2012-2017, currently being developed with the support of the Western Australian Department of Conservation and the WA Department of Sport and Recreation. The Plan outlines a staged development of mountain bike trails in the South West over five years.

SWDC Chairman Stuart Hicks expects that the report will guide the Commission's efforts to attract more visitors to the South West, entice visitors to stay longer in the region and encourage tourists to spend more during their stay.

Hicks explained "tourism is an important sector for the South West region; however it has largely been reliant on the domestic market.

"The South West region of Western Australia is already popular with visitors, attracting more tourists than any other region in the State outside of Perth.

"But as popular as it is, we believe it has more to offer and that this strategy will help the region reach its potential in the tourism sector.

"The international market's high growth rate and awareness of the Margaret River region, provide good opportunities to increase visitor numbers into the South West.

"Tourism Futures South West, developed by the South West Development Commission's Tourism Subcommittee, seeks to address these trends and explore opportunities that will deliver meaningful tourism outcomes for the region.

"This will include leveraging off the strength of the Margaret River brand to provide flow on benefits to the rest of the South West."

The report states that "the majority of Western Australian tourists coming to the region visit the City of Busselton, while interstate and international visitors prefer the Shire of Augusta-Margaret River."

A focus is accordingly planned on international markets, specifically China, with an Asia-ready tourism campaign including Asian-language brochures, staff training on Asian cultures and marketing in Asia.

Hicks said tourism was an important industry to the South West region, injecting millions of dollars into the region's economy each year and provided significant employment opportunities.

He concluded "in addition to supporting our own activities, we anticipate Tourism Futures South West will also be used by tourism organisations to support funding applications, and potential investors wanting insight into the region's tourism trends and priorities."

The report notes the number of overall visitors to the South West region has declined in recent years, though 2011 saw a slight increase in the length of stay, primarily by international visitors.

Western Australian residents are increasingly holidaying overseas 800,000 took foreign holidays in 2012 - up from 400,000 in 2007.

However international visitors increased from 0.8 million visitor nights in 2007 up to 1.2 million visitor nights in 2011.

Images: Margaret River Surfers Point (top) and the Augusta Boat Harbour (below). 

3rd December 2012 - TOURISM SPOTLIGHT TO SHINE ON MARGARET RIVER

14th July 2011 - $42 MILLION ALBANY WATERFRONT PROJECT OPENS

31st March 2011 - TREE TOP WALK CONTINUES TO BE A SOUTH-WEST TOURISM MAGNET 

11th February 2011 - WESTERN AUSTRALIA’S BIGGEST SHOW CAVE REOPENS

14th December 2010 - ALBANY ENTERTAINMENT CENTRE OFFICIALLY OPENED

26th November 2010 - WESTERN AUSTRALIAN ENVIRONMENT MINISTER URGES PEOPLE TO ‘REDISCOVER PARKS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SYNERGY FITNESS

The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…

read more

Fitness / Technology / Wellness

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

ELITE POOL COVERS

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business