About the author
Ned Coten
Chief Executive and shareholder, EngageRM
Ned Coten is Chief Executive and shareholder of EngageRM, a business and Marketing Automation, CRM and Data Analytics platform for the sport and entertainment vertical.
Ned is a former athlete and sports management leader and the immediate past President of Basketball Australia, while continuing to sit on the Competitions Commission of basketball’s world body, FIBA. He also Chairs the Advisory Board for The Contenders, one of Australia’s leading brand strategy agencies and owns and operates two successful self storage businesses.
He has investments in Aged Care, Property and Technology, while continuing as an active mentor for aspiring business leaders.
Ned has extensive experience in leadership, sports management, consumer branding, sales and marketing. He is a former CEO of a number of Australia’s leading sports organisations and has operated multiple businesses as a senior executive, investor, board chair and director over the past 30 years.
Ned holds an MBA from the University of NSW and has written a book on branding and marketing for sport.
While attending the Australian Institute of Sport, Ned represented Australia at the 1983 World Junior Basketball Championships in Spain. He had a brief career in the National Basketball League and co-founded the Goldfields Giants in Western Australia’s State Basketball League. He holds relationships across sport and business within Australia and globally and remains a passionate and committed volunteer, with continuous service throughout his life.
