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THE LEADING SOURCE OF INFORMATION FOR THE LEISURE INDUSTRY

 
 
 

Author

Ian Mullane

About the author

Ian Mullane

Chief Executive, Keepme

Ian Mullane is the Founder and Chief Executive of Keepme, a revenue acceleration platform dedicated to increasing operator revenue through AI-powered insights and tools. He is also a respected thought leader, white paper author, regular keynote speaker at industry events globally, GymNation Board member and member of the ukactive Digital Futures Council.

With a career that has seen him work with some of the biggest players in FinTech including his position as Chief Operating Office at Sungard, Ian was also the owner/operator of the fitness business Vanda in Singapore for more than a decade.

Five sales tips to turbocharge gym and fitness club conversion rates

As anyone who works in gym sales will tell you, there’s often something of a chasm between what prospects say they’re going to do and what they actually end up doing.…

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Mar 13, 2022 Ian Mullane Billing / Features / Fitness / Marketing / Technology /

 
 

How confident can fitness businesses be in AI predictions?

I am often asked about the accuracy of AI - how confident we can be in its predictions. It’s understandable. Operators are, after all, being asked to move away from an expertise-led…

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Sep 12, 2021 Ian Mullane Billing / Features / Fitness / Marketing / Technology /

 
 
 
Ian Mullane - Australasian Leisure Management
 

search ausleisure

AusLeisure

THE LEADING SOURCE OF INFORMATION FOR THE LEISURE INDUSTRY

 
 
 

Authors

Tatsuo Ogura

World Aquatics Correspondent

Tatsuo Ogura is an experienced communications designer with a demonstrated history of working in the sport industry.

Skilled in Japanese<>English, sports management, branding, public and media relations, he led the international communications and sports communications team at Tokyo 2020 OCOG.

Hel holds a Master of Arts (M.A.) focused in Sports Management from Indiana State University in the USA.

Steven Baxter

Founder and Chief Executive, Mandoe Media

Steven Baxter is an entrepreneur and the founder of Mandoe Media, a global leader in digital signage software. Prior to founding Mandoe Media, Baxter co-founded Venue Media, a digital signage company backed by Lachlan Murdoch.

After successfully selling the business to an outdoor media company in 2010, he began working on the innovative technology solutions that would come to define Mandoe Media’s market-leading presence.

Driven by the desire to fill a gap in the market, Baxter set out to create a digital signage service that was user-friendly, accessible to businesses of all sizes and empowered users to create visually stunning, engaging content with ease.

Today, Mandoe Media serves 10,000 customers worldwide and stands as a market leader in digital signage innovation.

Joanne Efendi

Project & Events Officer, SWIM Coaches and Teachers Australia.

Joanne Efendi is Project & Events Officer at SWIM Coaches and Teachers Australia.

Chris Maher

Managing Editor, SPLASH!

Chris Maher is a writer, editor, journalist and public affairs expert with extensive experience writing and consulting across a wide range of industries including building & architecture, travel & entertainment, banking & finance and information technology.

He has been published in most mainstream newspapers and many niche publications, and his travel writing is studied in Australian high schools.

He is a published author of three series of children's books. Among other roles, he is currently editor of SPLASH! magazine, and is working on another two children's books and novel.

Declan Gillard-Martin

Co-founder, LeisureSafe.

Declan Gillard-Martin is co-founder of LeisureSafe.

Adelaide-based Gillard-Martin has a solid industry background, holding a number of roles across the commercial and community aquatics industry - most recently with Royal Life Saving Society - South Australia, as General Manager Operations, and as Chief Executive of public safety-focused organisation, Quack Group.

A volunteer Surf Lifesaver, with a working career in local government, for facility manager BlueFit and the SA Aquatic and Leisure Centre, Gillard-Martin also spent years as a high-performance swimmer and triathlete.

He was Brand Manager for Australasian Leisure Management/SPASA from June 2024 to June 2025.

Lindsay McGrath

Managing Director, Think Outside Group

A founding Director of several not-for-profit trade associations and one global alliance, McGrath advises "I enjoy adding value to the wider community. With experience at both board and executive levels, I bring a blend of efficient governance and commercial acumen to drive a strong growth mind set to any group.

"I have had the privilege to lead in the creation of several new trade qualifications across Australasia, and the unification of the federated regions to form one Swimming Pool and Spa Association."

Chief Executive of the Swimming Pool and Spa Association Australia (SPASA) from May 2016 to May 2025, he is currently Managing Director of the Think Outside Group.