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Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…
read moreTenka, owners of Gemba and Turnstile, has announced that Claire Kelly has transitioned from her role as Gemba Europe General Manager to the new position of Managing Director Gemba Europe & Middle East.
Previously a shareholder of the Gemba Europe business, this appointment will see Kelly elevated to the Group board. Kelly will continue to report to the Gemba’ Global Managing Director, Andrew Condon.
Kelly’s appointment aligns with the recent Tenka Board decision to significantly increase investment into Gemba’s international expansion. After acquiring several blue-chip clients in Europe, Gemba will fast track plans to build out its Strategy, Data & Analytics, Performance Marketing and Insights offers. The investment that has been green-lit by the Tenka Board will also see Gemba commence the roll out of its services in the Middle East.
Rob Mills, Chief Executive of Tenka advised "Under Claire’s leadership, Gemba has made tremendous progress in the European market, and we are excited about getting her input into the broader Tenka business at the Board level. Claire has an infectious passion for doing world-class work and she is building a dynamic team in our London office. We see this as another important step in building an extended service offer for our clients that is grounded in a deep understanding of the fan and a commitment to delivering results’’.
Kelly shared "I was always confident that the service offer Gemba has built in Asia Pacific would land well in the European market. But the reaction has been even better than I expected, and I am delighted that the Tenka Board has taken the decision to increase the investment in the business. We passionately believe that we are helping clients think differently about their challenges and opportunities and this investment will allows us to reach more clients, more quickly.’’
Since launching in Europe, Gemba has established retainers with leading rightsholders and brands including the International Cricket Council, three Premier League Teams, and Decathlon, as well as providing data, strategy and insight consulting services to LIV Golf, the ECB, Premiership Rugby, Manchester City and the Women’s Sport Trust.
The increased investment into the European business will also see additional Group Finance and People & Culture roles in the London Office. Gemba, along with its sister agency Turnstile, moved into a new London office in March in preparation for the expansion of the team.
Gemba was launched in Australia in 2006 and has worked with major rights and holders and brands across the Asia Pacific region. The business is built on a core belief that a better fan experience is the key driver of success in the sport and entertainment industries.
12th March 2024 - Global sports industry revenues predicted to reach US$260 billion by 2033
12th February 2024 - Global sport sponsorship market set to grow by US$22.6 billion in years to 2027
7th December 2022 - Gemba appoints General Manager alongside expansion into Europe
9th November 2022 - Queensland Rugby League appoints Gemba to develop data strategy
29th September 2022 - Turnstile expands globally with launch of New York office
14th September 2022 - Strategic partnership agreed between sponsorship platforms Turnstile and SponsorPulse
26th July 2022 - Gemba research shows Australian sports organisations behind in the data game
7th June 2022 - Gemba and ClimatePartner join forces for sport and entertainment sustainability offerings
2nd June 2022 - MCC extends data and analytics partnership with Gemba to make evidence-based decisions
1st April 2022 - Gemba launches its latest sponsorship activation with Western Sydney Wanderers
12th January 2022 - Turnstile appointed to provide sponsorship valuation services for the British and Irish Lions
9th February 2022 - Turnstile appointed by ICC to value its sponsorship program
4th November 2021 - Tenka Group becomes certified Carbon Neutral company
28th September 2021 - Gemba recruits former Octagon Australia Creative Director John Weir
21st June 2021 - Cricket NSW and NSW Rugby League appoint Gemba to develop data strategies
4th May 2021 - Sport and entertainment agency Gemba announce head of data and analytics appointment amid team expansion
25th November 2020 - Gemba announces appointment to newly created Divisional Manager - Marketing Strategy role
16th October 2020 - Melbourne Storm links with Gemba to accelerate data strategy
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