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Leading fitness business solutions provider OneFitStop has announced that it will trade under a new name, Hapana, while also introducing a new logo and brand identity.

Launched nine years ago with the intention of serving personal trainers, the business has since evolved to delivering an enterprise end-to-end platform for enhanced member engagement and business management solutions to growth focused fitness businesses.

Today, over 60% of Hapana’s fitness brand customers are multi-site operations who are enjoying the full scope of the company’s platform.

The rebranding initiative was jointly led by company Chief Executive Jarron Aizen (pictured below) and Chief Revenue Officer Corey Loehr with Singapore-based Shift Partners undertaking the project and the results proved to be a fantastic choice in a strategic decision for our future.

With the need for change originating from a strategic review including customer feedback and the rapid adoption of the platform in a fitness market limited with choice for true innovation, Aizen advised “it’s not a decision taken lightly to rebrand a successful business. Yet, the time was right to evolve our marketing to convey the deep and rich offering built by our technology and development teams.”

The new name symbolises the company’s position as an industry innovator offering both boutique studios and large format clubs the opportunity to embrace technology that drives an integrated member engagement both in the club and on demand.

Expanding on this, Leohr added “I would explain our offering to new clients and friends, and they told me that our current brand messaging didn’t tell the same story.

“That’s when I fully appreciated that our innovative technology capability created through two business pivots, required an equally compelling and innovative story - especially for new clients and equally for new people joining our team."

The Hapana brand
The rebranding includes a new name Hapana, a redesign of the company’s website, new logos and product naming as well as new visual codification.

The name Hapana is derived from the words ‘haptic’ and ‘ananta’ in Sanskrit ( अनन्त ). The company chose it because it symbolises its aspiration to deliver a platform that intuitively lets studios and clubs make deep connections with their audiences through a sense of touch (haptic) whilst creating eternal and endless (ananta) experiences.

Click here to contact Hapana via their entry in the Australasian Leisure Management Supplier Directory. 

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