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Australian MarTech innovator Komo Tech has partnered with Fanatics Events - the live and special event division of Fanatics - to provide Komo’s next-generation customer engagement platform at Fanatics’ events in the US this year.

Komo Tech, which offers a complete Customer Engagement Platform that helps brands and properties connect with their customers through gamified experiences and interactions, will work with Fanatics Events to unlock new levels of fan engagement at each stage of the fan journey through interactive and immersive experiences at several of their events.

The partnership will kick off at the newly announced Fanatics Fest in NYC. Sitting at the nexus of sports fandom, culture, and collecting, Fanatics Fest NYC will bring fans across all sports to celebrate their passions under one roof at New York City’s Javits Center from 16^th to 18^th August.

The multi-day event will be laced with interactive features, multiple stages and theatres, exclusive merchandise, product drops, major announcements, live podcasts, and more to celebrate and elevate modern sports fandom in all its forms, and Komo technologies will be used to amplify each stage of the fan experience.

Komo is redefining the live events space and how attendees engage with their favourite brands, properties, athletes, and celebrities. Through this partnership, Komo will elevate the live event experience for Fanatics Events’ attendees with its next-gen customer engagement platform that delivers 55+ immersive games, instant wins, competitions, polls, Q&A, UGC, Treasure Hunts, big-screen live data integrations, badges, and more.

This transforms how attendees connect with their favourite experiences and stars across digital and physical worlds. It also provides valuable first- and zero-party data to Fanatics Events to enhance and personalise the fan experience at each stage of their journey in real time.

Joel Steel, Chief Executive and Co-founder of Komo Tech enthused “we are thrilled to be working with the Fanatics team to take sports fandom to a whole new level at what will be the most iconic sports fan event of the year! Fan Fest NYC is bringing the biggest and best teams, leagues, talent, experiences, and technology together to celebrate the fan's passion for sport, and we couldn’t be more excited to be the fan engagement technology to amplify those passions.

“Our platform provides real-time personalisation at key touchpoints and interactions for fanbases, which we’ve seen is the best way to really connect with fans who increasingly value these kinds of gamified, personalised experiences. Fans love to prove their fandom, take on their friends and community, become the world's greatest or smartest fan, and immerse themselves in their passion for the sport or their favourite athlete. This is where Komo Tech does its best work.

“Our partners across the sports and live event industries have already seen incredible engagement numbers and increased partner and sponsor value through our platform. We’re looking forward to bringing this same success to Fanatics Events.”

Komo Tech’s Fanatics event hub will be available through a web-enabled technology seamlessly embedded into the Fanatics Fest events native app.

More information on Komo Tech 

More information on Fanatics Events 

More information on Fanatics Fest in NYC 

Image. Joel Steel, Chief Executive and Co-founder of Komo Tech, with Lance Fensterman, Chief Executive of Fanatics Events - Fanatics HQ, New York, New York.

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