Hapana secures investment to drive USA expansion

November 6, 2023

Fitness technology platform Hapana has today announced a new investment from Riverside Acceleration Capital (RAC), a multi-stage growth fund based out of New York.

With plans of further expansion into the USA market, Hapana will be using the investment to drive growth and brand awareness across North America.

Welcoming the backing, Hapana Chief Executive, Jarron Aizen (pictured) advised “with the new investment from RAC, Hapana is even better positioned to fill the significant gap for owners and operators in the boutique fitness space, especially at a multisite, or franchised level.

“Members want a personalised, high-end experience, while studio owners struggle with complex operations and reporting across the business. Hapana's software is designed to empower fitness establishments to deliver tailored digital experiences and turn member engagement into a competitive advantage.”

Having experienced rapid growth, initially focused on Australia, with thousands of gyms and fitness studios as customers Hapana is now expanding across Asia, Europe and North America.

Specialising in multi-location businesses - with 60% of their customers managing at least five fitness locations - over $300 million in payments are processed annually through the Hapana platform.

Customers include global brands like Gold’s Gym, UFC Gym, F45, KX Pilates, Strong Pilates and Body Fit Training.

Aakash Patel, Principal at Riverside Acceleration Capital, notes “fitness studios today must offer top-tier digital experiences for their members. The journey no longer starts and ends at the gym door; it's now an ongoing customer relationship weaving technology with fitness.

“Hapana's software is primed to help brands harness this shift and turn digital member engagement into a competitive advantage.”

With the new investment from RAC, Hapana plans to accelerate its growth in the United States. The company plans to hire new team members, develop new products and features, and expand its marketing reach.

Click here to contact Hapana via their entry in the Australasian Leisure Management Supplier Directory.

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