Gym owners must embrace digital integration

August 8, 2023

The Ignite Fitness Business event in Melbourne on Thursday 14th September, is to address how gym owners must embrace digital integration into their marketing and learn new application skills that generate profit.

Ignite Fitness Business will include presentations from a range of industry leaders including Emmett Williams, Chief Executive of Myzone - Asia Pacific; Liam Robertson, Managing Director of Creative Fitness Marketing; functional ageing specialist Ken Baldwin; Nadine Kemp, Regional Executive Manager for YMCA Victoria; Scott Hunt, Chief Executive at Fit Your Ability; Barrie Elvish and Billie Cox of AUSactive and sales and marketing experts Steve Jensen and Richard Toutounji

In addition, exercise scientist, entrepreneur, author and podcaster Dr Craig Harper will deliver a keynote address on High Performance in Business (and Life).

Designed to offer industry professionals an innovative platform for growth and development, the Ignite Fitness Business, eventorganiser, Mel Tempest, owner of the Ballarat Body & Soul Genesis 24/7 gym and the creator of the Gym Owners Fitness Business Podcast, explains one of the key themes to be explored and that gym owners and managers need to be aware of as the industry moves forward.

Tempest advises “consumer fitness experiences are now built around wearable data and social interaction club owners need to marry them up to increase retention.

“Group workouts are back with a bang, but consumers are looking for different club owners must offer simplified non-complex workouts to capture their whole community; this also needs to include well-being circuits.

“Group fitness rooms are full of resources that can be used to create more foot traffic. Sustainability initiatives are essential, and the ‘zoomer generation’ will take note of what clubs are doing.”

She adds “business events like Ignite prioritise personalised experiences and fostering community.

“These events resonate deeper with attendees than larger, impersonal, commercialised events with high ticket prices.

Ignite Fitness Business is being held on 14th September at the Crown Plaza Melbourne.

Australasian Leisure Management readers can get $50 off the cost of registration when they use promotion code ALM at www.ignitefitness.com.au/registration

Click here for details on Ignite Fitness Business Melbourne in the Australasian Leisure Management industry Calendar.

Image courtesy of Myzone.

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5th May 2023 - Ignite Fitness Business to expand with new Group Fitness Summit in 2024

25th April 2023 - AUSactive appoints Mel Tempest to advocacy role

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21st February 2023 - Mel Tempest announces return of her Ignite Fitness Business event

21st October 2022 - AUSactive National Awards recognise Mel Tempest’s lifetime industry achievement

27th July 2022 - AUSactive’s Barrie Elvish named Chair of World Active Forum

7th March 2022 - Australasian Leisure Management teams with industry expert Steve Jensen to offer industry sales training

10th January 2022 - Fitness technology company Myzone reaches US$102 million valuation after new investment

6th March 2021 - Mel Tempest named 2020 influencer of the year by Fitness Business Association

23rd December 2020 - Steve Jensen’s achievements recognised at Bx Networking Business Excellence Awards

21st May 2020 - Women’s Ignite Fitness Business event ready to be held online

25th October 2018 - Fitness entrepreneur and ‘contrarian’ Mel Tempest receives special industry communication and marketing award

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