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Anytime Fitness Australian co-founder launches new charity foundation
New charity foundation the Human Kind Project, founded by Jacinta McDonell of Anytime Fitness Australia, has launched its ‘Double the Love Project’ fundraising campaign.
The campaign will see McDonell match all donations made up until 30th November dollar for dollar personally up to $222,000 in total donations. To ensure donations make the most impact on the ground, McDonell will also cover all administrative costs.
Human Kind Project aims to close the gap between peoples in different nations by raising funds for and on behalf of worthy and like-minded not for profit organisations.
In 2014, McDonell raised $111,000 for The Hunger Project Australia, which could provide 200 communities with the ability to purchase food-processing equipment, provide 2,000 people with microfinance loans that are often used by communities to buy seeds/fertiliser, and train up to 50,000 rural villagers on agricultural practices.
McDonell then went on to visit the nation of Malawi to see firsthand what these funds could achieve in Africa. Her experience highlighted the shocking struggle of many Malawians who experience a five-month food gap every year. Through The Hunger Project she witnessed work in Malawi that promised to end hunger by 2030 through changing the mentality of villagers from a hand-out to self-sufficiency.
McDonell explains “it is by changing the mentality from one of scarcity to feeling empowered that real change can happen”.
McDonell and her team, work tirelessly to find, fund and support work that delivers this vision.
After her trip to Malawi, McDonell started her own foundation, the Human Kind Project, explaining “(the) Human Kind Project is an organisation invested in mindset change; our focus is to end inequality within the global community.
“We do this by questioning the status quo, inspiring those who can effect change and by throwing light on the limitless possibility of the human kind.”
Through Human Kind Project, McDonell is asking for supporters to donate to her Double the Love Project supporting The Hunger Project.
Donors will be supporting the work of The Hunger Project which includes advocacy for women as leaders, adult literacy, school and nursery programs, child health education for mothers and forward thinking microfinance loans to expand agricultural production and empower the people of Malawi to be the ones to end their own hunger.
Human Kind Project believes every human deserves opportunity and to help spread the word and start doubling the love, supporters are invited to draw two hearts on their palm then post the photo on social media, tagging #doubletheloveproject #humankindproject #family2family #peopleforpurpose
Jacinta McDonell with her brother Justin launched the highly successful US franchise Anytime Fitness into Australia in 2008. With over 2,700 clubs and two million members’ worldwide, it has become the quickest growing segment of the world’s fastest growing fitness chain, and is Australia’s largest fitness club chain.
Donations are open until 30th November and can be made via www.humankindproject.org.au
23rd June 2013 - ZUMBA FITNESS LAUNCHES INITIATIVE TO HELP COMBAT HUNGER
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