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Why did it take Fitness First four years to say ‘sorry’?

In a feature on crisis communications in the latest issue of Australasian Leisure Management, author Sophie Meere, General Manager at Beyond the Square Communication, explains why the…

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Jun 15, 2012 Fitness / Legal / Marketing / Safety /


Contours appoints two new agencies

Growing women's fitness franchise Contours, has appointed a PR agency and integrated advertising agency following competitive tenders for both areas of its marketing. Now in its fifth…

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Nov 30, 2010 Fitness / Marketing /