Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
YMCA Victoria and HappyOrNot partner in Australian fitness first
YMCA Victoria has become the first fitness facility company in Australia to partner with global leader in instant customer and employee satisfaction reporting service, HappyOrNot.
The distinctive, smiley-face consoles are used by leading brands worldwide to measure customer experience in close to real-time, and the two-year agreement is breaking new ground for HappyOrNot as they move into the recreation industry.
Amie Higgs, Head of Customer Experience and CRM at YMCA Victoria, said the agreement with HappyOrNot included a YMCA reporting dashboard which enabled data aggregation for sector trend analysis, while retaining the ability to look at data centre by centre, or hour by hour.
Higgs advised “we want to be industry-leading in terms of service delivery and how we engage with our communities.
“This partnership gives us insights into our operations and that information is valuable for our centre managers to respond quickly and effectively to the people who are using their facilities.”
The HappyOrNot consoles are in 19 YMCA Victoria-managed centres across greater metropolitan Melbourne, including the busiest facilities which average over 1000 visits a day. Since November 2018, when all 19 sites went live, more than 70,000 responses have been recorded.
Higgs added “with HappyOrNot, we are capturing data from all our customers, giving us well-rounded insights from every user. Our regular Net Promoter and other surveys only reach existing member database, not casual users.
“Now, we can hear the voices of all of our customers to get a deeper understanding of who uses our centres and why."
Derek Lamb from Push My Button, the local distributor of HappyOrNot in Australasia, concluded "it’s been great to see YMCA Victoria join the global list of fitness organisations using HappyOrNot and turning feedback into a measurable KPI.”
Click here to contact Push My Button via their Australasian Leisure Management Supplier Directory entry.
Images show the HappyOrNot console in use at the Boroondara Sports Complex.
26th October 2018 - YMCA Victoria backs VICSWIM with free participant family access
25th September 2018 - Australians wasting $1.8 billion a year on unused gym memberships
30th July 2018 - Knox Leisureworks gym to open as 24/7 hour facility
27th July 2018 - YMCA Victoria moves to 24/7 gym operations
31st October 2013 - Boroondara sports facilities to benefit from $3.1 million funding boost
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Email for trade enquiries: Enquiriesapac@myzone.org Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…read more
iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…read more
APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…read more
Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry.read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!