Xplor Recreation partners with ActiveXchange to drive data-driven growth and social impact for recreation facilities

February 19, 2025

Membership management Xplor Recreation has announced an Australasia-wide partnership with data intelligence provider ActiveXchange.

The partnership sees Xplor’s API membership and activity data feeding seamlessly into ActiveXchange’s intelligence platform, which generates key insights relating to growth opportunities and market intelligence solutions, along with outcome and impact reporting and forecasting for facility operators.

This gives aquatic and recreation facilities to reach even further into their communities in order to make more informed ‘so what next’ decisions in order to better focus their resources. Importantly, it also means these organisations can evidence their Social Value, and the savings they’re making to society by getting local people more active more often.

Announcing the partnership, Lisa Turvey, Director of Recreation - Xplor, stated “at Xplor Recreation, we are excited to be partnering with ActiveXchange to empower leisure and recreation facilities to understand their communities better and make data-driven decisions that have a real impact.

“With the seamless integration of the Xplor Recreation API into ActiveXchange’s intelligence platform, we’re helping our clients unlock valuable insights, focus their resources strategically, and demonstrate the social value they contribute to their communities.

ActiveXchange founder and Chief Executive, Alex Burrows added “the more commercial and social value we can unlock from existing data on behalf of facilities the better, as ultimately this all leads toward more active and healthy communities, and more thriving delivery organisations.”

Xplor customers now have a choice of data intelligence plug-in modules:

Reach and Demand: optimising marketing budgets by focusing specifically on (AI-forecast) unmet demand in the local area, knowing who these people are and what program and membership they are most likely to purchase next - leveraging market insight and segment solutions can achieve up to 760% more leads from the same spend.

Program: optimise class timetables knowing what programs are most likely to engage more of your members and increase your overall membership lifetime value, leveraging the latest market intelligence - those who take part in group exercise stay an additional 3.96 months on average.

Operate: up to date performance metrics compared to relevant market benchmarks and trends to understand potential growth areas and set and then track realistic targets.

Retention: AI-based modelling to predict with 85%+ accuracy which members are likely to leave next, and the optimal ‘retention tools’ to re-engage these members before it’s too late - proactive re-engagement on average generates 3.26 months additional membership lifetime value.

Click here to contact Xplor Technologies through their entry in the Australasian Leisure Management Supplier Directory.

Click here to contact ActiveXchange through their entry in the Australasian Leisure Management Supplier Directory.

Lower image shows an ActiveXchange dashboard.

5th February 2025 - Xplor Gym releases marketing guide explaining how fitness clubs can attract more members

15th November 2024 - ActiveXchange releases advanced Movement Data

30th October 2024 - ARI NSW announces technology partnership with Xplor Recreation

23rd October 2024 - ActiveXchange sponsors Activation Showcase event

23rd September 2024 - Xplor Technologies launches new Xplor Gym platform in Australia and New Zealand

19th July 2024 - ActiveXchange and SportWest extend data partnership

25th June 2024 - ActiveXchange names new APAC General Manager

21st June 2024 - Xplor Gym promotes guide to fitness studio member retention

24th April 2024 - Xplor introduces Mariana Tek boutique fitness platform in Australia and New Zealand

8th April 2024 - Alexandra Ash named APAC Chair at ActiveXchange

7th February 2024 - Xplor Technologies announces acquisition of fitness software platform Membr

28th January 2024 - ActiveXchange adds customer acquisition dashboard to the operator platform

9th November 2023 - ActiveXchange releases ‘Social Value of Sports’ Platform Module

23rd October 2023 - Exercise New Zealand joins the ActiveXchange data network

13th October 2023 - ActiveXchange extends Recreation Aotearoa partnership

8th September 2023 - Xplor Technologies makes key appointments

25th July 2023 - Active Village Project and ActiveXchange partner to launch the Victorian Movement Data Initiative

8th May 2023 - Xplor announces compatibility with Technogym ecosystem

3rd May 2023 - Xplor Technologies launches new software designed to future-proof aquatic and recreation centres

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.