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Xfit Brands expands Australasian and international distribution with EYE Fitness

Xfit Brands expands Australasian and international distribution with EYE Fitness
June 8, 2016

US-based XFit Brands, Inc., a global leader in functional fitness and MMA equipment with brands include XFit Brands®, Throwdown®, and Transformations™, has announced an expansion of its partnership with Australasian distributor EYE Fitness, confirming a US$750,000 distribution purchase commitment. Fulfilment of the commitment is expected to have a material impact on the company.

With EYE Fitness one of the leading suppliers of functional fitness equipment to the clubs and facilities in Australia and New Zealand, Xfit® Brands and Throwdown® have been working with EYE Fitness over the past 12 months with excellent sales results across the portfolio.

As a result, EYE Fitness has decided to both increase the depth of its portfolio within Australia, and to expand its reach to accounts in Thailand, Singapore and the UK with an expanded Throwdown® and Xfit® Brand portfolio to be made available throughout Australia and other country key accounts.

Commenting on the expansion, EYE Fitness co-owner Nick Aspinall stated "the XFit® Brands portfolio of equipment, combining superiorly engineered multi-functional rigs with unique education programs, is a class-leading turnkey solution.

“It is allowing us to really forge ahead not only within Australia and New Zealand but also into new markets throughout SE Asia and Europe. XFit® and Throwdown® are globally recognized brands that we are proud to be associated with and work with down under."

Xfit Brands President Ted Joiner recently met with EYE Fitness directors to debut the latest portfolio innovation at the 2016 Australian Fitness & Health Expo in Melbourne.

Encouraged by the industry’s reaction to this expanded project range and Xfit Brands’ recent success, Joiner, stated “we continue to expand the Throwdown brand internationally with world class partners.

“EYE Fitness is the most dominant fitness operator in Australia and we are fortunate to have such a great relationship with a great leadership team in the Australia.

“The EYE Fitness representation of the Throwdown® and XFit® Brands at the Fitness & Health Expo was impressive on many levels.

“It is encouraging to see such high demand for our products in Australia, and to further confirm that our one-stop-shop strategy is taking hold with customers around the globe.

XFit Brands has been growing compound annually in excess of 40% over the past three years, and most recently achieved its highest record sales quarter in history. The recent expansion of the portfolio to a broader functional fitness line with kettle bells, dumbbells, barbells, and other functional fitness items enables the company to provide a one-stop shop for major gym operators. With their global manufacturer network, Xfit Brands will ship directly to Australia to facilitate EYE Fitness’ strategic growth with the quality and value needed to exceed their customer's expectations.

Click here to contact EYE Fitness via their entry in the Australasian Leisure Management Supplier Directory.

Image: XFit® and Throwdown® products on display at the recent 2016 Australian Fitness & Health Expo in Melbourne.

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