Latest News

Back to Latest News back

 

Xfit Brands expands Australasian and international distribution with EYE Fitness

Xfit Brands expands Australasian and international distribution with EYE Fitness
June 8, 2016

US-based XFit Brands, Inc., a global leader in functional fitness and MMA equipment with brands include XFit Brands®, Throwdown®, and Transformations™, has announced an expansion of its partnership with Australasian distributor EYE Fitness, confirming a US$750,000 distribution purchase commitment. Fulfilment of the commitment is expected to have a material impact on the company.

With EYE Fitness one of the leading suppliers of functional fitness equipment to the clubs and facilities in Australia and New Zealand, Xfit® Brands and Throwdown® have been working with EYE Fitness over the past 12 months with excellent sales results across the portfolio.

As a result, EYE Fitness has decided to both increase the depth of its portfolio within Australia, and to expand its reach to accounts in Thailand, Singapore and the UK with an expanded Throwdown® and Xfit® Brand portfolio to be made available throughout Australia and other country key accounts.

Commenting on the expansion, EYE Fitness co-owner Nick Aspinall stated "the XFit® Brands portfolio of equipment, combining superiorly engineered multi-functional rigs with unique education programs, is a class-leading turnkey solution.

“It is allowing us to really forge ahead not only within Australia and New Zealand but also into new markets throughout SE Asia and Europe. XFit® and Throwdown® are globally recognized brands that we are proud to be associated with and work with down under."

Xfit Brands President Ted Joiner recently met with EYE Fitness directors to debut the latest portfolio innovation at the 2016 Australian Fitness & Health Expo in Melbourne.

Encouraged by the industry’s reaction to this expanded project range and Xfit Brands’ recent success, Joiner, stated “we continue to expand the Throwdown brand internationally with world class partners.

“EYE Fitness is the most dominant fitness operator in Australia and we are fortunate to have such a great relationship with a great leadership team in the Australia.

“The EYE Fitness representation of the Throwdown® and XFit® Brands at the Fitness & Health Expo was impressive on many levels.

“It is encouraging to see such high demand for our products in Australia, and to further confirm that our one-stop-shop strategy is taking hold with customers around the globe.

XFit Brands has been growing compound annually in excess of 40% over the past three years, and most recently achieved its highest record sales quarter in history. The recent expansion of the portfolio to a broader functional fitness line with kettle bells, dumbbells, barbells, and other functional fitness items enables the company to provide a one-stop shop for major gym operators. With their global manufacturer network, Xfit Brands will ship directly to Australia to facilitate EYE Fitness’ strategic growth with the quality and value needed to exceed their customer's expectations.

Click here to contact EYE Fitness via their entry in the Australasian Leisure Management Supplier Directory.

Image: XFit® and Throwdown® products on display at the recent 2016 Australian Fitness & Health Expo in Melbourne.

8th February 2016 - FITMETRIX PARTNERS WITH ONLINE WELLNESS MARKETPLACE MINDBODY

6th November 2015 - EYE FITNESS TO STAGE CYCLING POWER TRAINING ROADSHOW

20th August 2015 - EYE FITNESS LAUNCHES THE SWAMP BOX

22nd June 2015 - NEW EYE FITNESS INSTALLATIONS EXCITE GYM MEMBERS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of  treadmills,…

read more

Fitness / Recreation / Technology / Wellness

 
 

GreeneDesk

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business