Latest News

Back to Latest News back


Xfit Brands expands Australasian and international distribution with EYE Fitness

Xfit Brands expands Australasian and international distribution with EYE Fitness
June 8, 2016

US-based XFit Brands, Inc., a global leader in functional fitness and MMA equipment with brands include XFit Brands®, Throwdown®, and Transformations™, has announced an expansion of its partnership with Australasian distributor EYE Fitness, confirming a US$750,000 distribution purchase commitment. Fulfilment of the commitment is expected to have a material impact on the company.

With EYE Fitness one of the leading suppliers of functional fitness equipment to the clubs and facilities in Australia and New Zealand, Xfit® Brands and Throwdown® have been working with EYE Fitness over the past 12 months with excellent sales results across the portfolio.

As a result, EYE Fitness has decided to both increase the depth of its portfolio within Australia, and to expand its reach to accounts in Thailand, Singapore and the UK with an expanded Throwdown® and Xfit® Brand portfolio to be made available throughout Australia and other country key accounts.

Commenting on the expansion, EYE Fitness co-owner Nick Aspinall stated "the XFit® Brands portfolio of equipment, combining superiorly engineered multi-functional rigs with unique education programs, is a class-leading turnkey solution.

“It is allowing us to really forge ahead not only within Australia and New Zealand but also into new markets throughout SE Asia and Europe. XFit® and Throwdown® are globally recognized brands that we are proud to be associated with and work with down under."

Xfit Brands President Ted Joiner recently met with EYE Fitness directors to debut the latest portfolio innovation at the 2016 Australian Fitness & Health Expo in Melbourne.

Encouraged by the industry’s reaction to this expanded project range and Xfit Brands’ recent success, Joiner, stated “we continue to expand the Throwdown brand internationally with world class partners.

“EYE Fitness is the most dominant fitness operator in Australia and we are fortunate to have such a great relationship with a great leadership team in the Australia.

“The EYE Fitness representation of the Throwdown® and XFit® Brands at the Fitness & Health Expo was impressive on many levels.

“It is encouraging to see such high demand for our products in Australia, and to further confirm that our one-stop-shop strategy is taking hold with customers around the globe.

XFit Brands has been growing compound annually in excess of 40% over the past three years, and most recently achieved its highest record sales quarter in history. The recent expansion of the portfolio to a broader functional fitness line with kettle bells, dumbbells, barbells, and other functional fitness items enables the company to provide a one-stop shop for major gym operators. With their global manufacturer network, Xfit Brands will ship directly to Australia to facilitate EYE Fitness’ strategic growth with the quality and value needed to exceed their customer's expectations.

Click here to contact EYE Fitness via their entry in the Australasian Leisure Management Supplier Directory.

Image: XFit® and Throwdown® products on display at the recent 2016 Australian Fitness & Health Expo in Melbourne.





Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing


HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology


Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology


Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks


Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues


The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play



Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces



SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business