Latest News

Back to Latest News back

 

World’s largest sports retailer set to enter Australian market

World’s largest sports retailer set to enter Australian market
March 30, 2016

Decathlon, the world's largest sporting goods retailer, is set to enter the Australian market in the next few days with an online store targeted at Australian customers, before rolling out as many as 35 warehouse-style superstore outlets over the next decade.

Decathlon Australia Chief Financial Officer Sylvain Baudens told Fairfax Media earlier this month the company had already identified six locations for stores in Sydney and Melbourne.

The French-based retailer, runs 1031 stores in Europe and Asia, but will eschew smaller format stores in shopping centres and will position itself in bulk retail sites more.

The Sydney Morning Herald speculated that Decathlon’s arrival will have “a major effect on existing players, similar to the arrival of Aldi, which ate into the profits of Woolworths and Coles.”

As well as greater competition, the sporting goods retailing sector is facing disruption from fast changes in technology.

Rebel is meeting that challenge with the rollout of what it call its new ‘accelerate’-format stores.

The first of these stores opened in Bondi late last year and is built around a concept of replicating the experience of being at a sports stadium and being part of the game, complete with cyclone fencing, bench seating, line markings, LED screens and lifelike sounds.

Two further accelerate stores are planned for malls in Chatswood and Miranda.

One of the biggest growth areas in sports retailing is in women's active wear, with just released research showing 50% growth in sales between 2012 and 2014.

The research, undertaken by Victoria University’s Institute of Sport, Exercise and Active Living (ISEAL) for the Australian Sporting Goods Association (ASGA), is being undertaken in stages, with the first stage literature review just completed.

It shows that overall Australian sales of women’s active wear apparel grew from approximately $20 million to $30 million in the two year period.

Commenting on growth in the sector, ASGA Executive Director Shannon Walker stated that active wear had “moved off the running track and into our cafes and shopping malls and the trend shows no signs of slowing down.”

Click here to read the Stage 1 literature review infographic for the Active Wear: Forecasting Future Trends in Female Consumer Behaviour study.

18th December 2015 - ONTHEGO SPORTS TEAMS WITH WESTFIELD TO REDEFINE THE RETAIL SPORTSWEAR EXPERIENCE

20th May 2015 - RESEARCH TO EXPLORE TRENDS IN FEMALE CONSUMERS’ PURCHASING OF ACTIVE WEAR

15th July 2014 - UK’S LARGEST SPORT RETAILER TO LAUNCH IN AUSTRALIA AND NEW ZEALAND

30th January 2012 - REBEL SPORT EXTENDS PARTNERSHIP WITH ANZ STADIUM

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Myzone

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

Supreme Heating

Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…

read more

Aquatics / Environment / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business