Latest News

Back to Latest News back

 

World’s largest sports retailer set to enter Australian market

World’s largest sports retailer set to enter Australian market
March 30, 2016

Decathlon, the world's largest sporting goods retailer, is set to enter the Australian market in the next few days with an online store targeted at Australian customers, before rolling out as many as 35 warehouse-style superstore outlets over the next decade.

Decathlon Australia Chief Financial Officer Sylvain Baudens told Fairfax Media earlier this month the company had already identified six locations for stores in Sydney and Melbourne.

The French-based retailer, runs 1031 stores in Europe and Asia, but will eschew smaller format stores in shopping centres and will position itself in bulk retail sites more.

The Sydney Morning Herald speculated that Decathlon’s arrival will have “a major effect on existing players, similar to the arrival of Aldi, which ate into the profits of Woolworths and Coles.”

As well as greater competition, the sporting goods retailing sector is facing disruption from fast changes in technology.

Rebel is meeting that challenge with the rollout of what it call its new ‘accelerate’-format stores.

The first of these stores opened in Bondi late last year and is built around a concept of replicating the experience of being at a sports stadium and being part of the game, complete with cyclone fencing, bench seating, line markings, LED screens and lifelike sounds.

Two further accelerate stores are planned for malls in Chatswood and Miranda.

One of the biggest growth areas in sports retailing is in women's active wear, with just released research showing 50% growth in sales between 2012 and 2014.

The research, undertaken by Victoria University’s Institute of Sport, Exercise and Active Living (ISEAL) for the Australian Sporting Goods Association (ASGA), is being undertaken in stages, with the first stage literature review just completed.

It shows that overall Australian sales of women’s active wear apparel grew from approximately $20 million to $30 million in the two year period.

Commenting on growth in the sector, ASGA Executive Director Shannon Walker stated that active wear had “moved off the running track and into our cafes and shopping malls and the trend shows no signs of slowing down.”

Click here to read the Stage 1 literature review infographic for the Active Wear: Forecasting Future Trends in Female Consumer Behaviour study.

18th December 2015 - ONTHEGO SPORTS TEAMS WITH WESTFIELD TO REDEFINE THE RETAIL SPORTSWEAR EXPERIENCE

20th May 2015 - RESEARCH TO EXPLORE TRENDS IN FEMALE CONSUMERS’ PURCHASING OF ACTIVE WEAR

15th July 2014 - UK’S LARGEST SPORT RETAILER TO LAUNCH IN AUSTRALIA AND NEW ZEALAND

30th January 2012 - REBEL SPORT EXTENDS PARTNERSHIP WITH ANZ STADIUM

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business