Latest News

Back to Latest News back

 

Woolworths to partner Cricket Australia from grassroots to elite level

Woolworths to partner Cricket Australia from grassroots to elite level
June 22, 2018

Cricket Australia has announced a partnership with Woolworths which will see the food retailer play a major role in supporting the next generation of Australian cricketers via the junior pathways program.

The partnership sees Woolworths secure naming rights of Australian Cricket’s highly anticipated and brand-new entry level program, Woolworths Cricket Blast, which is replacing the in2CRICKET and T20 Blast programs in schools and clubs from this season.

In addition to the naming rights of Woolworths Cricket Blast, Woolworths will also be Presenting Partner of the Mascot Challenge, which is a school program for Kindergarten to Year 2 students, Junior Cricket Formats, regional Talent Academies and Male Underage Teams & Championships.

Commenting on the announcement, Cricket Australia Chief Executive, James Sutherland advised “we are delighted to have Woolworths on board as a partner across the Australian junior cricket pathway and to have them providing support from grassroots to elite levels of the game.

“With their focus on fresh food and the community as Australia’s Fresh Food People, this is the perfect partnership to help inspire budding cricketers as they start their journey with the game.

“We are confident that the Woolworths team, together with cricket’s 4,000 clubs and thousands of volunteers, will bring this partnership to life in a positive way, making it easier and fun for more kids to eat well, be active and play cricket.”

Woolworths will also become the Official Partner of the Men's International Cricket Team and Series’ and Official Supplier of the KFC Big Bash League and rebel Women’s Big Bash League.

Woolworths Cricket Blast will officially launch in July, with more information about the program and the rest of the junior cricket pathway available soon at playcricket.com.au.

Related Articles

6th June 2018 - James Sutherland to quit as Cricket Australia Chief Executive in 2019

13th April 2018 - Cricket Australia secures $1.2 billion broadcast deal

29th March 2018 - Magellan quits Cricket Australia Test sponsorship

27th March 2018 - Awkward choices for Cricket Australia in wake of ball tampering scandal

11th January 2018 - Cricket Australia and Milo end 25 year sponsorship of junior game

20th September 2017 - Cricket Australia reports record participation numbers

2nd August 2017 - Cricket Australia and players’ union reach landmark pay deal

8th April 2017 - Cricket Australia looks to transform junior game to attract new participants

4th April 2017 - Research shows cricket has Australian sport’s largest social media reach

11th March 2015 - Cricket looks to reverse skills decline trend in children


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business