AusLeisure

Reports across multiple media outlets are advising that indoor cycling brand Stages Cycling has laid off its entire staff and may soon cease operations as it contends with decreased demand, poor cash flow and supply chain issues.

According to a report by Escape Collective, multiple sources close to the Portland, Oregon, USA-based brand have also indicated that the company has stopped placing orders with suppliers and ceased shipping orders to customers.

The indoor and outdoor cycling brand, that supplies some of the biggest brands in fitness and which is generally known as Stages, also has a manufacturing premises in Boulder, Colorado, USA and offices and distributors around the world.

Stages best known in the cycling industry for its crank-based power metres, which add strain gauges to existing brands' crank arms to measure the force applied - and thus calculate the power produced - as a rider turns the pedals.

However, the largest part of the brand's business centres around manufacturing and supplying commercial indoor bikes for gyms and fitness centres with its SC1, SC2 and SC3 bikes can be found in facilities around the world, with clients such as Anytime Fitness, David Lloyd and SoulCycle.

Thanks to its strong range of products and its partnerships with high-profile teams such as Team Sky, UAE Team Emirates and others, the Stages brand is a household name in the cycling industry.

Reports also indicated that, according to LinkedIn, at least four former Stages executives have transitioned to new positions at high-end bike brand Giant Group, according to LinkedIn. It’s worth noting that Giant Manufacturing. Giant, which manufactures many Stages products in Taiwan and had looked to invest in the company last year, is suing Stages for about over US$10 million in unpaid invoices.

In the aftermath of the pandemic fitness equipment manufacturers have faced a series of challenges. USA-based BowFlex, which filed for bankruptcy last month, has just been acquired by Matrix parent Johnson Health Tech Retail while Zwift, an indoor cycling platform, has conducted two rounds of staff layoffs in the past year

At the time of writing, the Stages Cycling website is still live, however almost every product is currently listed as out of stock.

Image credit: Stages Cycling.

Related Articles

17th April 2024 - Australians spent more than $3 billion on fitness clubs and gyms in 2023

17th April 2024 - Seating supplier Camatic enters voluntary administration

15th April 2024 - AusFitness Expo marks weekend return to Melbourne

15th April 2024 - Victoria’s Castlemaine Festival calls in administrators

3rd February 2024 - Regional movie theatre chain Majestic Cinemas enters voluntary administration

30th January 2024 - Rugby Australia responds to Melbourne Rebels entering voluntary administration

5th January 2024 - Site of proposed ACTVENTURE waterpark and resort to be sold as developer’s company enters administration

18th December 2023 - Administrators liquidate remnants of UFC Gym Australia and New Zealand businesses

4th November 2021 - Changes and arrivals look to drive growth of Australia’s largest indoor cycling franchise

3rd December 2019 - Infinite Cycle studio franchise opportunities looks to transform indoor cycling

3rd October 2019 - Anytime Fitness announces Stages Indoor Cycling as Global Bike Partner

7th June 2018 - Les Mills announces global partnership with Stages Indoor Cycling

13th November 2017 - Stages Indoor Cycling and Synergy Fitness introduce additional Australian distributor

11th July 2016 - Melbourne’s The Spin Room the scene for an indoor cycling revolution

4th November 2013 - Australian Fitness Network launches Schwinn Indoor Cycling Instructor certification around Australia

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.