Latest News

Back to Latest News back

 

White paper flags rise of Chinese Super League football

White paper flags rise of Chinese Super League football
March 27, 2019

A newly published white paper on the Chinese Super League’s commercial performance, Chinese Football Association Super League - 2018 Commercial Performance Review White paper, shows the commercial value of the top Chinese professional football league in 2018 while also providing an overviews of the last 14 seasons of the competition.

The white paper was jointly compiled by Deloitte Technology, Media and Telecommunications (TMT) Industry, Deloitte Financial Advisory and CSL, with the project having started in September 2018.

According to the white paper, the Chinese Super League has witnessed some very positive and significant growth during the 15 seasons of its history in area such as overall revenue, sponsorship and media rights fees and the brand image of the league.

The white paper shows that the total revenue of CSL in 2018 reached CNY1.593 billion (US$237 million), growing from CNY600 million (US$89 million) in 2006. The average attendance per game in 2018 was 24,000, more than double that of the 2004 season’s 11,000 per game.

In 2018, the total sponsorship revenue was CNY465 million (US$69 million) from 11 different partners. The total sponsorship fee has seen a 31.6% growth compared with the 2006 season.

In media broadcasts and viewership, CSL plays a significant role in the Chinese market and among Chinese fans as a Chinese domestic football property, reaching more broadcasts hours and higher TV viewership ratings than most of the overseas football leagues.

In 2017 broadcasts of CSL games accounted for 11% of all broadcasts of football, followed by UEFA Champions League (10%), Bundesliga (7%), AFC Champions League (5%) and other football tournaments (68%). The TV ratings were ranked second place (0.33), followed by AFC Champions League (0.60), English Premier League (0.10), Bundesliga (0.07) and others.

The white paper also showed that new and digital media (51% of the accumulated viewers) have surpassed traditional media (49% of the accumulated viewers) as the most dominant way CSL is watched.

In terms of the fans, the typical CSL fans are males between the ages of 30-39 years-old mostly married with children, with an undergraduate or above education background and with an annual income ranging between CNY100,000 to CNY300,000 (US$15,000 to US$45,000).

Related Articles

15th March 2019 - New Olympic Sports Centre opens in Shanghai satellite city

21st February 2019 - Scott Munn to move from Melbourne City to Chief Executive role at City Football Group China

15th February 2019 - News report suggests few Chinese sports venues are profitable

9th January 2019 - Manchester United agree deal to open entertainment centres in China

27th November 2018 - China to test FIFA World Cup bid in advance of target to host 2034 tournament

19th October 2017 - China’s Jiangsu Province plans for 3,000 football schools by 2025

11th May 2017 - Chinese Super League delivers virtual reality in live broadcasts

30th September 2016 - China targets hosting of 2030 FIFA World Cup

5th June 2016 - China Football Summit 2016 explores the development of football

13th March 2015 - China looks to football success and future FIFA World Cup hosting

18th August 2015 - Chinese Football Association to be independent of government

23rd February 2013 - Shanghai Shenhua stripped of 2003 Chinese Super League title in match-fixing inquiry

4th June 2012 - South Korean carmaker Hyundai backs Chinese football

23rd February 2010 - Chinese Football Clubs relegated for match-fixing

2nd February 2010 - Police Detain Top Chinese football officials


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

PULSETEC SOLUTIONS

PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…

read more

Access / Fitness / Marketing / Technology / Venues

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

Australian Innovative Systems

Australian Innovative Systems (AISystems) is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators and water…

read more

Aquatics / Safety / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business