Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
White paper flags rise of Chinese Super League football
A newly published white paper on the Chinese Super League’s commercial performance, Chinese Football Association Super League - 2018 Commercial Performance Review White paper, shows the commercial value of the top Chinese professional football league in 2018 while also providing an overviews of the last 14 seasons of the competition.
The white paper was jointly compiled by Deloitte Technology, Media and Telecommunications (TMT) Industry, Deloitte Financial Advisory and CSL, with the project having started in September 2018.
According to the white paper, the Chinese Super League has witnessed some very positive and significant growth during the 15 seasons of its history in area such as overall revenue, sponsorship and media rights fees and the brand image of the league.
The white paper shows that the total revenue of CSL in 2018 reached CNY1.593 billion (US$237 million), growing from CNY600 million (US$89 million) in 2006. The average attendance per game in 2018 was 24,000, more than double that of the 2004 season’s 11,000 per game.
In 2018, the total sponsorship revenue was CNY465 million (US$69 million) from 11 different partners. The total sponsorship fee has seen a 31.6% growth compared with the 2006 season.
In media broadcasts and viewership, CSL plays a significant role in the Chinese market and among Chinese fans as a Chinese domestic football property, reaching more broadcasts hours and higher TV viewership ratings than most of the overseas football leagues.
In 2017 broadcasts of CSL games accounted for 11% of all broadcasts of football, followed by UEFA Champions League (10%), Bundesliga (7%), AFC Champions League (5%) and other football tournaments (68%). The TV ratings were ranked second place (0.33), followed by AFC Champions League (0.60), English Premier League (0.10), Bundesliga (0.07) and others.
The white paper also showed that new and digital media (51% of the accumulated viewers) have surpassed traditional media (49% of the accumulated viewers) as the most dominant way CSL is watched.
In terms of the fans, the typical CSL fans are males between the ages of 30-39 years-old mostly married with children, with an undergraduate or above education background and with an annual income ranging between CNY100,000 to CNY300,000 (US$15,000 to US$45,000).
15th March 2019 - New Olympic Sports Centre opens in Shanghai satellite city
15th February 2019 - News report suggests few Chinese sports venues are profitable
9th January 2019 - Manchester United agree deal to open entertainment centres in China
27th November 2018 - China to test FIFA World Cup bid in advance of target to host 2034 tournament
19th October 2017 - China’s Jiangsu Province plans for 3,000 football schools by 2025
11th May 2017 - Chinese Super League delivers virtual reality in live broadcasts
30th September 2016 - China targets hosting of 2030 FIFA World Cup
5th June 2016 - China Football Summit 2016 explores the development of football
13th March 2015 - China looks to football success and future FIFA World Cup hosting
18th August 2015 - Chinese Football Association to be independent of government
23rd February 2013 - Shanghai Shenhua stripped of 2003 Chinese Super League title in match-fixing inquiry
4th June 2012 - South Korean carmaker Hyundai backs Chinese football
23rd February 2010 - Chinese Football Clubs relegated for match-fixing
2nd February 2010 - Police Detain Top Chinese football officials
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