Latest News

Back to Latest News back


Wet’n'Wild Sydney visitation hits other NSW attractions

Wet’n'Wild Sydney visitation hits other NSW attractions
March 10, 2014

The Sydney Morning Herald has reported that the summer success of the Wet'n'Wild Sydney waterpark has caused a decline in visitor numbers at other NSW attractions.

The new waterpark, which boosted Village Roadshow profits by almost $6 million in its first few weeks of operation, sold more than 160,000 season passes, worth $12.5 million in revenue, before its opening on 12th December.

With more than 400,000 guests passing through the gates of the western Sydney water park up to the end of January, the Sydney Morning Herald reported Tourism & Transport Forum (TTF) Chief Executive Ken Morrison as saying that Wet'n'Wild Sydney had caused a decline in visitor numbers at other attractions.

Morrison stated "some of our attraction members have reported that they've seen a dip in some of their trade because of the opening of Wet'n'Wild (Sydney)."

Morrison declined to name specific members, althought the Herald cited that TTF counts Luna Park Sydney, Merlin Entertainments' Sydney Aquarium, Ardent Leisure (which owns Dreamworld and Whitewater World on the Gold Coast) and Village Roadshow (owner of Wet'n'Wild Sydney as well as Sea World, Movie World and Wet'n'Wild Waterworld on the Gold Coast) as members.

He added that the success of Wet'n'Wild Sydney "may mean that some families decide not to take a Gold Coast trip because they're getting that experience right at home."

Locally, Jamberoo Action Park Executive Director Dax Eddy said that Jamberoo had recorded a 12% year-on-year decrease in visitor numbers so far this season.

Eddy explained "we can attribute that to Wet'n'Wild."

Explaining that the rival park's success is due to the "pent-up demand" for a waterpark in Sydney since the closure of Wonderland Sydney in 2003.

Despite the drop in visitor numbers at Jamberoo, Eddy welcomed the competition, adding "in the long term, it grows the market.

"There are currently 2.5 million people going into Queensland from other states to visit theme parks, the NSW market makes up a big portion of that.

"So the ability to expand on attractions like the Sydney Aquarium, Wet'n'Wild and Jamberoo means we can stem that tide of people leaving to Queensland to get that experience there."


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all



BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues



Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces


METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security


Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business