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The Queensland Government has advised that it is developing a “visionary 20-year tourism plan for Queensland that reflects the voices of our vibrant industry and diverse communities.”

Destination 2045: Queensland’s Tourism Future is a 20-year tourism strategy aiming to identify and leverage growth opportunities for the next two decades, such as unlocking the potential of ecotourism responsibly and sustainably and fully leveraging the Brisbane 2032 Olympic and Paralympic Games.

The state government wants to ensure they have the right plan in place to boost Queensland’s visitor economy for years to come.

More than 70 Western Queensland industry and community stakeholders were welcomed by the Queensland Government at the Longreach consultation session held this week to have their say on the development of the new 20-year tourism plan to help shape the industry’s future from now to 2045.

By listening to Queenslanders, the 20-year tourism plan will deliver growth in Queensland tourism, attracting investment, supporting jobs, and accelerating infrastructure and experiences.

The newly-formed Tourism Cabinet Committee will be instrumental in driving the 20-year tourism plan forward, with members of the Committee representing portfolios important to the growth of tourism in Queensland – from infrastructure to transport. 

The discussion paper is the first step in an extensive stakeholder engagement process, including industry insights, regional roadshows, and dedicated forums on key focus areas.

Minister for the Environment and Tourism, Minister for Science and Innovation Andrew Powell told the Longreach session that the time is now to maximise the green and gold runway to the 2032 Olympic and Paralympic Games.

Minister Powell noted “The Queensland Government is determined to make our great state the Number One destination in Australia again.

“To do that, we need to plan ahead to ensure we have the experiences, accommodation and people ready for our visitors – from the Australia’s grey nomads to international bucket-list adventurers.

“Queenslanders know their own communities better than anyone, and I encourage everyone to contribute to the consultation process so we can chart a path forward.

“Together, we can craft a vision for Queensland that reflects the aspirations and spirit of future generations.”

Local State Member for Gregory Sean Dillon said the region had so much to offer visitors and added “from dinosaurs, to historic monuments and breathtaking landscapes – there’s something for everyone in Western Queensland.

“I encourage all stakeholders to have their say, and ensure our region plays its part in developing a masterplan for tourism.”  

Community members are encouraged to attend a regional roadshow to discuss the 20-year tourism plan, as consultation closes 28th February 2025.

To complete the online survey or find the location of a regional roadshow: click here.

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