Western Australian netball partnership to deliver nutrition education
Netball WA and West Coast Fever have extended their partnerships with wellness promotion agency Healthway in an effort to continue to deliver the LiveLighter message across Western Australia.
LiveLighter encourages West Australians to lead healthier lives by changing what they eat and drink while also being more active.
The two-year extension will see Healthway continue to be the Principal Partner of West Coast Fever and a Major Partner of Netball WA.
The LiveLighter brand will feature prominently on West Coast Fever’s apparel, including the playing dress, while the partnership will also include naming rights to Netball WA’s largest participation event, the Association Championships.
Healthway has partnered with Netball WA since 1992 and is committed to increasing healthy eating and physical activity for Western Australians – key priorities in its new Strategic Plan Active Healthy People: 2018-2023.
Netball WA Chief Executive and West Coast Fever Managing Director, Simon Taylor, said the extension is a huge win for the sport in Western Australia.
Taylor advised “Healthway has been a wonderful supporter of netball for a number of years, and as the governing body for the largest female participation sport in WA, we are incredibly proud to promote messages that drive a healthier State.
“The LiveLighter message encourages West Australian adults to lead healthier lifestyles, and playing netball, socially or competitively, is a wonderful way to stay active.
“We have enjoyed a tremendous relationship with Healthway, and look forward to growing that over the next two years, as we proudly display the LiveLighter message across a number of Netball WA events and through West Coast Fever.”
10th July 2016 - Healthway’s governance model changed after ticket scandal
20th February 2015 - Western Australia’s Healthway board and staff in corporate ticketing rort
21st March 2015 - Western Australian Government questions Healthway sponsorships
2nd November 2016 - West Coast Fever to call City of Perth home
17th February 2017 - Super Netball ready to build on growing interest in women’s sporting competitions
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