Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
West Coast Eagles aim to enhance accessibility at Optus Stadium
The West Coast Eagles has committed to continue adjusting its ticketing processes at Optus Stadium to be more accessible.
Following the club’s debut AFL Premiership fixture at the new venue at the weekend, the Eagles said it would make every effort to ensure more fans can enjoy the experience.
The inaugural game saw 53,553 fans fill the 60,000-seat Optus Stadium, which opened in January.
Eagles Chief Executive Trevor Nisbett said the Eagles would learn from the first outing at the new stadium and that the attendance could have been higher.
Nisbett stated “the stadium was great, our members and fans loved it.
“Obviously we would have preferred a different result, but the players certainly did everything they could against a very strong opponent.
“We tried a few different things in relation to our engagement with the fans, some worked and others didn’t. We will review the day and adjust those things that we didn’t quite get right.
“We will work to ensure the daily match day tickets are available more readily. For our first game there were 1,777 tickets unsold, but most of those were the mandatory dailies that were allocated as well as camera kill seats.
“We also shifted some members because they were in restricted view seats and some seats set aside for tourism were returned. All in all we had close to 9,000 dailies allocated to the game.
“The good news was that 561 people purchased tickets at the gate. We were conservative with ticket sales because we were venturing into the unknown, but we are wiser for the experience.
“Our staff have been sensational in transitioning 50,000 members to a brand new stadium in just four months and we would have been naive to expect it would be seamless.”
Image: Trevor Nisbett
23rd March 2018 - IBISWORLD STUDY CONFIRMS WEST COAST EAGLES AS AFL’S MOST PROFITABLE CLUB
14th March 2018 - WEST COAST EAGLES IDENTIFIED AS AUSTRALIA’S MOST PROFITABLE SPORTS CLUB
2nd March 2018 - NEW GENERAL MANAGER - COMMERCIAL APPOINTED AT PERTH’S OPTUS STADIUM
11th February 2018 - OPTUS STADIUM WELCOMES RECORD CROWD FOR AFLW FIXTUREW
29th January 2018 - MORE THAN 53,000 FANS ATTEND FIRST SPORTING EVENT AT PERTH’S OPTUS STADIUM
22nd January 2018 - WESTERN AUSTRALIAN PREMIER OPENS GATES TO PERTH’S NEW OPTUS STADIUM
19th December 2017 - LOCAL BUSINESSES BENEFIT FROM NEW OPTUS STADIUM CONTRACTS
20th November 2017 - ONE DAY CRICKET INTERNATIONAL TO BE FIRST SPORTING FIXTURE AT PERTH’S OPTUS STADIUM
7th November 2017 - AFL AIMS FOR NEW PERTH STADIUM TO DRIVE 2018 ATTENDANCE RECORD
31st October 2017 - NEW PERTH STADIUM TO HOST 23 GAMES IN AFL 2018 PREMIERSHIP
20th October 2017 - WESTERN AUSTRALIAN GOVERNMENT AND AFL AGREE NEW PERTH STADIUM MATCH DEAL
11th September 2017 - PERTH STADIUM TO OFFICIALLY OPEN WITH FREE COMMUNITY OPEN DAY
7th September 2017 - AFL BREAKS HOME-AND-AWAY SEASON ATTENDANCE RECORD
6th June 2017 - FREMANTLE AND WEST COAST EAGLES AGREE PERTH STADIUM DEAL
5th May 2017 - AFL LOOKS TO ESPORTS TO ENGAGE WITH NEW AUDIENCES
1st March 2016 - AFL REVENUES TOPPED $500 MILLION IN 2015
17th August 2015 - NO NAMING RIGHTS SALE FOR NEW PERTH STADIUM
26th June 2015 - AFL’S MCLACHLAN COMMITS TO GAMES AT NEW PERTH STADIUM
12th June 2015 - DOCKERS’ FACILITY TO SET NEW AFL BENCHMARK
5th March 2014 - WEST COAST EAGLES WANT $40 MILLION FOR ELITE TRAINING FACILITY
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