Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
Wellness tourism on the rise
The change in Australians’ holiday patterns away from ‘fly-and-flop’ vacations to more visits with an emphasis on wellness and activity and the growth in health enhancing retreats has seen Health and Fitness Travel, specialists in wellness holidays worldwide, report a 300% growth in demand since its launch in 2014.
As the business celebrates itr second birthday this month, co-founder and Managing Director Samantha Lippiatt explains “wellness travel is here to stay.
“It used to be that a holiday was a chance to overindulge and laze about, but now, most of us are focusing on improving our quality of life and embracing a healthy lifestyle and this is trickling over to our travel plans or even becoming the focus.”
Established in the UK in 2010, Health and Fitness Travel is focused on shifting perceptions of healthy holidays into mainstream acceptance locally and it seems to be working.
According to the US-based Global Wellness Institute, health and wellness tourism has now become one of the biggest growing sectors of the travel industry, and will continue to grow in popularity with projected growth of more than 9% per year predicted through 2017 - nearly 50% faster than overall global tourism.
Data provider, Wealth Insight sees that wellness travel is not only here to stay, but is set to become the jewel in the travel crown, explaining “rising numbers of female millionaires and billionaires around the world may help drive a rise in luxury health and wellness holidays and women-only hotel services.”
This predition is consistent with the Australia’s experience, with female Australian travellers making up almost 75% of those travelling for wellbeing, with most travellers seeking a healthy holiday alternative departing from the east coast; NSW (33%), Victoria (30%) and Queensland (17%).
With increasing demand activity and health, Australian’s holidays now reflect this trend, with an increase in enquiries and bookings for fitness holidays, yoga breaks and weight loss retreats.
Expecting to see the numbers of Australian healthy holiday seekers continue to rise, Health and Fitness Travel, also predict an increase in active family adventures and ‘bleisure’ trips; mixing wellness with business for a better work-life balance.
With wellness and fitness holidays undeniably on the increase, from aerial yoga in Thailand, beach bootcamp training in Bali, sub alpine hiking in New Zealand and surfing in the Maldives, people of all interests are now looking to utilise their precious holiday time to prioritise their health and fitness.
For advice, guidance and booking visit www.healthandfitnesstravel.com.au or call 1300 551 353
3rd Febraury 2016 - MASSIVE GROWTH IN BUSHWALKING AS ‘GREEN EXERCISE’ AND HOLIDAY ACTIVITY
4th February 2015 - FITNESS AND WELLNESS HOLIDAYS A GROWING TREND
2nd December 2014 - NEW CLINIC ADVANCES NORFOLK ISLAND AS A WELLNESS DESTINATION
20th October 2010 - KEEPING FIT AND ACTIVE ON THE HIGH SEAS
19th August 2010 - TAPPING INTO HEALTH AND WELLNESS TOURISM
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!