Latest News

Back to Latest News back

 

Wanda Group partners with FIFA

Wanda Group partners with FIFA
March 21, 2016

Chinese real estate and entertainment giant Dalian Wanda has been announced as the newest top level partner of world football governing body FIFA.

Marking another step in the increasing involvement in world football by Chinese commercial interests, the new partnership was announced in the presence of FIFA President Gianni Infantino and Wanda Group’s Chairman Wang Jianlin at a ceremony in the Swiss city of Zurich.

Becoming the first Chinese company to sign up as a FIFA partner, the Wanda Group will become a top level sponsor of the next four FIFA World Cup tournaments and having the rights to launch a range of promotional campaigns until 2030 as part of the agreements.

Speaking about the deal, the newly elected Infantino stated “we are pleased to welcome the Wanda Group to FIFA ... a company that has a long affiliation with football, has been an active supporter of the game for many years and shares our enthusiasm to develop and strengthen football.

“As FIFA President, I am committed to providing stronger support for football development to our member associations, and I believe that the relationship with Wanda will support us to continue the on-going development and growth of the game in China and all over the world.”

Wang, believed to be of China's richest men, added “we are highly motivated to promote football across the country and to inspire a new generation of youngsters.

“The Chinese Government is committed to this development and as a company we strongly support these efforts. In order to professionally grow the existing grassroots movement into a sustainable and well managed sport, we are delighted to tap into the vast experience of the most competent advisor – FIFA.

“We believe in football as one of the most attractive sports globally and have the highest trust in FIFA and its newly established organisational structure.”

Wang also went on to predict that, in addition to his company, two more Chinese companies are likely to sign as global sponsors with FIFA in the near future.

He stated “in a short time, there will probably be another company that will sign up as a partner, and if everything goes smoothly there could be three Chinese companies, including Wanda, as top-level FIFA sponsors this year.”

He also explained the reason for Wanda partnering with FIFA, advising "the Chinese football industry is now in an unprecedented spring" and it is "very worthy" to be teaming up with FIFA.

In other news relating to the growth of football in China, the City Football Group, the holding company that owns Manchester City, Melbourne City and New York City FC, is planning to set up a franchise in the booming Chinese Super League as the next step in their global expansion.

ESPN FC reported that the Group aims to have a network involving one team with the title 'City' on each continent, creating unique commercial opportunities while greatly strengthening their flagship English Premier League club's identity. China is naturally viewed as the next destination.

Images: Wanda Group Chairman Wang Jianlin and FIFA President Gianni Infantino announce the FIFA/Wanda Group partnership (top) and Wanda and FIFA officials welcome the link (below).

4th January 2016 - CHINA PLANS 2023 AFC ASIAN CUP HOSTING WITH POTENTIAL FIFA WORLD CUP BID TO FOLLOW

2nd January 2016 - WANDA SPORTS TO ESTABLISH GLOBAL BASE IN GUANGZHOU

18th December 2015 - CHINA ADVANCES MASSIVE INVESTMENT IN YOUTH FOOTBALL DEVELOPMENT

3rd December 2015 - FIFA SPONSORS CALL FOR ‘INDEPENDENT OVERSIGHT’ IN REFORM PROCESS

26th November 2015 - DALIAN WANDA UNVEILS WANDA SPORTS GROUP

11th September 2015 - DALIAN WANDA BUYS IRONMAN TRIATHLON GROUP FOR US$650 MILLION


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

ELITE POOL COVERS

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

LINKS MODULAR SOLUTIONS

Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

SYNERGY FITNESS

The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business