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VMA says Australia getting vaccinated is the key to live entertainment industry’s road to recovery
In response to the National Cabinet’s four phase plan to reopen Australia the Venue Management Association (Asia and Pacific) Ltd [VMA] is encouraging all their members, member venues and suppliers to the industry to take proactive measures in two key areas.
Firstly, the VMA urges those with management responsibility for staff safety to educate them about the ongoing impacts on the events and venues industry, the pathway forward and the benefits of vaccination.
Secondly, to support and communicate with their patrons and customers that the quicker the majority of Australians are vaccinated, the quicker shows, games, events and performances can return at full capacity to VMA member venues.
The statement advises “for over 15 months our industry has borne the brunt of COVID-19 related restrictions, as one of a hand full of industries that were the first to shut down and will be one of the last to fully reopen.
“The decimation of the live entertainment, performing arts and business event sectors has seen untold damage for venues, promoters, on field and on stage performers, production companies, professional conference organisers, ticketing organisations, international sport, exhibition owners, speaker bureaus and other supply chain organisations.”
The 2020 Ernst and Young Report on the economic contribution of Australia’s live entertainment industry highlighted the significant impact COVID-19 has had on our industry, with economic output falling by 65% (from $36.5 billion in 2019 to $12.8 billion in 2020) and the loss of nearly 80,000 FTE jobs from the industry (122,647 FTE in 2019 to 43,129 in 2020).
It adds “with our industry facing an evolving landscape across caps on patron numbers and state and international border restrictions the financial viability of many venues, their clients and suppliers continue to be stressed.
“While financial support from governments, including JobKeeper, have delivered a lifeline to many in the industry, the VMA believes the only road that leads to recovery for our industry is a vaccinated Australian population.”
VMA Chair, Leighton Wood noted “the venue management and live entertainment industry needs to support any and all government campaigns to get Australia vaccinated. This is the only pathway left for us to start to rebuild and save our venues, our employees and our industry.”
Image courtesy of Century Venues.
13th May 2021 - VMA welcomes New Board Members
2nd April 2021 - Bluesfest cancellation to cost more than $10 million in losses
18th March 2021 - VMA announces hybrid 2021 Asia Pacific Venue Industry Congress program
14th February 2021 - ASM Global’s Harvey Lister looks to ‘full revival’ of live events in 2022
16th December 2020 - Coronavirus halted booming year for Australia’s live music sector
30th November 2020 - Coopers Brewery helps live music sector rebound from COVID-19
11th November 2020 - Art experience promoter slams Governments for not releasing committed arts funding
5th November 2020 - Save Our Stages NSW calls on public to help save the state’s live music industry
23rd October 2020 - Survey shows over 400 Australian Live Music Businesses face imminent closure
22nd October 2020 - Festival promoters call for Federal Government insurance scheme
11th August 2020 - Federal Government announces guidelines on live music restart funding
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