Latest News

Back to Latest News back

 

Viva Leisure reveals UK expansion with Plus Fitness master franchise agreement

Viva Leisure reveals UK expansion with Plus Fitness master franchise agreement
December 18, 2024

Viva Leisure Limited has announced the execution of a Master Franchise Agreement for the United Kingdom, marking a significant step in the expansion of the Plus Fitness brand.

The 10-year agreement with the UK master franchisee, with the option for two additional 10-year terms, will see the first Plus Fitness location open as of 2025, with the sale of franchises expected to commence in the new year.

In expanding to the UK, Viva Leisure sees that the nation’s fitness market offers substantial growth potential, with 15% of the population currently holding a gym membership.

As demand for affordable, flexible fitness solutions rises, Plus Fitness is well-positioned to leverage its successful business model and scale advantages to capture market share in this dynamic market.

The Plus Fitness franchise model, being a low-cost, high-reward franchise model has been tested and refined in other markets, providing UK franchisees with a low-risk entry point. This allows for swift, cost-effective scaling while maintaining high standards of service and member experience.

The new agreement sees Plus Fitness active in six regions globally: Australia, where the brand was founded; New Zealand; India (West Region); Singapore; Philippines and the United Kingdom

Explaining that this global footprint highlights the growing appeal and demand for the Plus Fitness brand, with further expansion on the horizon, Viva Leisure Chief Executive, Harry Konstantinou stated “we’re excited to enter the UK market, which presents significant growth opportunities. Our low-cost, high-reward franchise model will allow Plus Fitness to scale quickly and meet the growing demand for affordable fitness solutions.

“In addition to expanding the Plus Fitness brand, this opportunity will also provide for the future rollout of Viva’s cutting-edge Hub technology and Viva Pay payment systems, further driving the growth of our technology and payments division. We look forward to seeing Plus Fitness thrive in the UK and the positive impact this will have on our broader strategy.”

Image: The Plus Fitness brand on display during its 2022 franchisee conference at Sydney's Accor Stadium.

Related Articles

10th December 2024 - Club Lime owner Viva Leisure to acquire 25% stake in World Gym Australia

29th November 2024 - Viva Leisure gets high ranking in AFR Fast 100 List for 2024

26th November 2024 - Viva Leisure advises of Plus Fitness’ expansion in Southeast Asia

23rd October 2024 - Fernwood Fitness and Plus Fitness among 2024 Topfranchise award winners

4th October 2024 - Viva Leisure trading update advises of membership numbers exceeding 400,000 and 7.8 million visits in last quarter

16th September 2024 - Viva Leisure launches new health and wellness initiative

11th September 2024 - Viva Leisure announces Boutique Fitness Studios investment to drive growth of Xponential Fitness brands in Australia and New Zealand

14th August 2024 - Viva Leisure reports 15.9% growth in annual income

9th August 2024 - Completion of Western Australian acquisitions sees Viva Leisure network expand to 361 locations

24th June 2024 - Viva Leisure opens Club Lime Rosebery and grows network across all brands to 342 locations

6th June 2024 - Viva Leisure launches $16 million equity raising to fund new acquisitions

22nd May 2024 - Viva Leisure advises of completion of Viva Pay across the Plus Fitness network

8th April 2024 - Viva Leisure enters Northern Territory fitness market with acquisition of four iFitness 24/7 gyms

16th February 2024 - Revenue growth prompts Viva Leisure to look for further fitness club acquisitions

16th January 2024 - Viva Leisure passes 20 years since opening of first Club Lime

24th January 2023 - Plus Fitness reveals transformation and expansion plans for 2023

20th October 2022 - Plus Fitness franchises transitioning with new club fit outs

20th August 2022 - 200 franchisees attend Plus Fitness’ annual conference at Sydney’s Accor Stadium

14th October 2021 - Plus Fitness opens 200th club

22nd July 2020 - Viva Leisure acquires Plus Fitness’ master franchisor for $20 million


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Ausfit

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

Clubworx

Switch to smarter fitness management software with Clubworx based in Australia that enables fitness businesses to start or grow their business with ease. - all in one place from anywhere in the…

read more

Fitness / Recreation / Technology / Wellness

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Links Modular Solutions

Links Modular Solutions was a leading provider of high-quality, innovative software solutions for aquatic and recreation facilities. Links Modular Solutions is now part of Xplor Technologies.

read more

Access / Billing / Finance / Fitness / Technology

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business