Ausfit
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…
read moreViva Leisure Limited has announced the execution of a Master Franchise Agreement for the United Kingdom, marking a significant step in the expansion of the Plus Fitness brand.
The 10-year agreement with the UK master franchisee, with the option for two additional 10-year terms, will see the first Plus Fitness location open as of 2025, with the sale of franchises expected to commence in the new year.
In expanding to the UK, Viva Leisure sees that the nation’s fitness market offers substantial growth potential, with 15% of the population currently holding a gym membership.
As demand for affordable, flexible fitness solutions rises, Plus Fitness is well-positioned to leverage its successful business model and scale advantages to capture market share in this dynamic market.
The Plus Fitness franchise model, being a low-cost, high-reward franchise model has been tested and refined in other markets, providing UK franchisees with a low-risk entry point. This allows for swift, cost-effective scaling while maintaining high standards of service and member experience.
The new agreement sees Plus Fitness active in six regions globally: Australia, where the brand was founded; New Zealand; India (West Region); Singapore; Philippines and the United Kingdom
Explaining that this global footprint highlights the growing appeal and demand for the Plus Fitness brand, with further expansion on the horizon, Viva Leisure Chief Executive, Harry Konstantinou stated “we’re excited to enter the UK market, which presents significant growth opportunities. Our low-cost, high-reward franchise model will allow Plus Fitness to scale quickly and meet the growing demand for affordable fitness solutions.
“In addition to expanding the Plus Fitness brand, this opportunity will also provide for the future rollout of Viva’s cutting-edge Hub technology and Viva Pay payment systems, further driving the growth of our technology and payments division. We look forward to seeing Plus Fitness thrive in the UK and the positive impact this will have on our broader strategy.”
Image: The Plus Fitness brand on display during its 2022 franchisee conference at Sydney's Accor Stadium.
10th December 2024 - Club Lime owner Viva Leisure to acquire 25% stake in World Gym Australia
29th November 2024 - Viva Leisure gets high ranking in AFR Fast 100 List for 2024
26th November 2024 - Viva Leisure advises of Plus Fitness’ expansion in Southeast Asia
23rd October 2024 - Fernwood Fitness and Plus Fitness among 2024 Topfranchise award winners
4th October 2024 - Viva Leisure trading update advises of membership numbers exceeding 400,000 and 7.8 million visits in last quarter
16th September 2024 - Viva Leisure launches new health and wellness initiative
11th September 2024 - Viva Leisure announces Boutique Fitness Studios investment to drive growth of Xponential Fitness brands in Australia and New Zealand
14th August 2024 - Viva Leisure reports 15.9% growth in annual income
9th August 2024 - Completion of Western Australian acquisitions sees Viva Leisure network expand to 361 locations
24th June 2024 - Viva Leisure opens Club Lime Rosebery and grows network across all brands to 342 locations
6th June 2024 - Viva Leisure launches $16 million equity raising to fund new acquisitions
22nd May 2024 - Viva Leisure advises of completion of Viva Pay across the Plus Fitness network
8th April 2024 - Viva Leisure enters Northern Territory fitness market with acquisition of four iFitness 24/7 gyms
16th February 2024 - Revenue growth prompts Viva Leisure to look for further fitness club acquisitions
16th January 2024 - Viva Leisure passes 20 years since opening of first Club Lime
24th January 2023 - Plus Fitness reveals transformation and expansion plans for 2023
20th October 2022 - Plus Fitness franchises transitioning with new club fit outs
20th August 2022 - 200 franchisees attend Plus Fitness’ annual conference at Sydney’s Accor Stadium
14th October 2021 - Plus Fitness opens 200th club
22nd July 2020 - Viva Leisure acquires Plus Fitness’ master franchisor for $20 million
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