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Visit Sunshine Coast’s SHINE tourism industry training program was launched with Olympic Swimming Champion Duncan Armstrong as MC and attended by over 100 tourism businesses.

The program is based on a model developed by Tourism and Events Queensland (TEQ) that has been customised for the Sunshine Coast.

As the largest tourism program ever created by Visit Sunshine Coast (VSC), the program is designed to help operators enhance the experiences they offer visitors. Workshops and online training sessions will be delivered by VSC covering areas such as emerging travel trends, digital technology, online experiences, social media, and branding.

VSC Head of Industry and Trade Development Andrew Fairbairn said the launch of SHINE aimed to build on Sunshine Coast tourism assets and support businesses to deliver the goods.

Fairbairn notes “we know the world of travel has changed dramatically over the past three years, requiring a dynamic new approach to delivering experiences.

“Travellers want encounters that engage, inspire and re-energise them. We call these experiences Sunshine Moments and through them we can SHINE as a destination.

“SHINE sets us on a pathway to deliver Sunshine Moments to our visitors and prepare to SHINE on a global stage at the 2032 Olympics.”

Amaze World owner Adam Cheshire said the SHINE program offers a new approach to tourism training to remain competitive and deliver the best experience for visitors.

“The Visit Sunshine Coast SHINE program will allow us to take our customer service up a notch, better understand the latest travel trends, become more digital savvy and develop branding strategies for our business.

“We completed the TEQ program and really resonated with the structure and loved the opportunity it provided to look at our business and how we fit within greater Queensland.

“SHINE will further customise the TEQ program to be relevant for Sunshine Coast tourism businesses,” added Cheshire.

The SHINE training program will be delivered via workshops and online and all interested tourism businesses are invited to participate by emailing: members@visitsunshinecoast.com

Images. SHINE panel of tourism industry with MC Duncan Armstrong

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