Visit Sunshine Coast and Tourism Noosa partner in launching new tourism campaign
Visit Sunshine Coast and Tourism Noosa have launched a new campaign through Ignite Travel Group targeting interstate travellers to the region following the reopening of borders.
The campaign – ‘Beautiful Sunshine Coast, Breathtaking Noosa’ aims to encourage bookings from our key interstate markets of Greater Sydney and Melbourne to the Sunshine Coast from February through to August 2021, targeting off-peak periods.
The multi-channel campaign will roll out across major news mastheads such as the Sydney Morning Herald and The Herald Sun, dedicated travel publications such as Traveller and Escape, targeted electronic newsletters, social media and in-store display.
Working with Ignite Travel Group brands and partners: My Queensland, Flybuys Travel and Flight Centre; the promotion will showcase high-value accommodation and attraction packages, averaging a stay of five-nights to boost visitor spend in the region.
Visit Sunshine Coast Chief Executive, Matt Stoeckel said the aim of the campaign was simple - to drive visitors to the region when we need them the most, being in our shoulder periods in the lead-up to Easter.
“The campaign is very timely, and targets our interstate markets, including Greater Sydney where border restrictions were eased earlier in the week. So for many Sydneysiders that missed out on a break over Christmas, now is a great opportunity for them take advantage of some great packages on offer and book a Sunshine Coast holiday.”
Ignite Travel was chosen as the campaign partner due to their broad consumer touchpoints and multi-channel distribution, says Melanie Anderson, Tourism Noosa’s Chief Executive.
“The campaign package deals will reach a new audience, increasing awareness of the destination and driving bookings and spend from our key source markets.”
The campaign is running from now until 28th February 2021.
For more information visit myqldholiday.com.au/sunshine-coast-holidays/
1st February 2021 - Queensland tourism industry anticipates Easter boost from Sydney visitors
31st January 2021 - Sunshine Coast MP promotes SEA LIFE Sunshine Coast tourism attraction
22nd January 2021 - QTIC announces new ‘Top Tourism Town’ awards program
15th January 2021 - Queensland Government announces $200,000 in new funding for cultural tourism
7th December 2020 - Queensland Government launches new campaign to attract tourism workers
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!