Latest News

Back to Latest News back

 

Village Roadshow Theme Parks and Surfers Paradise Alliance enter marketing partnership

Village Roadshow Theme Parks and Surfers Paradise Alliance enter marketing partnership
January 5, 2018

Village Roadshow Theme Parks and Surfers Paradise Alliance have joined forces in a new partnership to promote the Surfers Paradise precinct and Gold Coast’s world-class theme parks.

The partnership involves Village Roadshow Theme Parks and Surfers Paradise Alliance working together on joint activations and initiatives to enhance offerings and drive incremental business and visitation to the Surfers Paradise precinct.

Village Roadshow Theme Parks Executive General Manager, Bikash Randhawa said he is excited to partner with Surfers Paradise Alliance and can’t wait for the precinct to reap the rewards.

Randhawa explained “Village Roadshow Theme Parks has a strong focus on providing locals and tourists with world-class entertainment options and it is great to join forces with Surfers Paradise Alliance who share this commitment and have done so for many years.

“The Gold Coast is the entertainment capital of Australia and the objective of this partnership is to create awareness about the great entertainment options and precincts available.

“At Village Roadshow Theme Parks we are renowned for our entertainment offerings so we have enlisted the help of some of our Carnivale performers from Sea World along with Hollywood icons from Warner Bros. Movie World to help make this exciting announcement.

“This partnership will also help drive visitation to Surfers Paradise which will benefit all tourism operators from restaurants to hotels and other entertainment businesses.

Surfers Paradise Alliance Chief Executive Mike Winlaw said the partnership provides a significant opportunity to collaboratively leverage the promotion of the Gold Coast’s key entertainment precincts to drive visitation to the city, specifically to Surfers Paradise and Village Roadshow Theme Parks.

Winlaw advised “a large percentage of all Gold Coast theme park visitors stay in Surfers Paradise, so the partnership is a golden opportunity for Village Roadshow to leverage the these visitors through a range of on-site promotions and entertainment offerings.

“Performances by Village Roadshow at Surfers Paradise events will add to the colour and excitement of the entertainment offering for visitors to the precinct, while exposing these same visitors to the other fun, adventurous and educational opportunities available across the Gold Coast.

“Surfers Paradise is the heart of entertainment on the Gold Coast and with 50% of all accommodation on the Gold Coast centred in 3km of Surfers Paradise, the partnership is expected to yield higher awareness and conversion of visitors to take advantage of the great tourism offerings across the Gold Coast, particularly at Village Roadshow Theme Parks.”

Winlaw also said that Village Roadshow will be cross-promoting Surfers Paradise traders and businesses to the Brisbane market and wider regional drive market, adding “this audience may not have been into Surfers Paradise for some time and therefore have not had the opportunity to appreciate the changes in Surfers Paradise, along with the new attractions, retail and food and entertainment offerings in the precinct.

“Village Roadshow will be promoting and engaging in Surfers Paradise’s major events such as the award-winning Sand Safari Arts Festival, where Sea World will join in the environmental education of children with interactive displays and lectures during the 17 days of the event held in February each year.

“Surfers Paradise event, retail, food and attraction offerings will also have a visible presence in Village Roadshow Theme Parks throughout the year, promoting Surfers Paradise traders in a new market.” 

Image: Surfers Paradise from the air.

23rd December 2017 - GOLD COAST SECURES AUSTRALIAN UNIVERSITY GAMES OVER FOUR OF THE NEXT FIVE YEARS 

22nd December 2017 - VILLAGE ROADSHOW SELLS GOLD COAST LAND BUT THEME PARKS TO REMAIN

19th December 2017 - AWARD WINS FOR SEA WORLD RESORT AND SEA WORLD

6th December 2017 - VILLAGE ROADSHOW THEME PARKS CLOSES IN ON SALE OF 154 HECTARE OXENFORD SITE

29th November 2017 - VILLAGE ROADSHOW MOVES AWAY FROM LOW COST THEME PARK PASSES

9th October 2017 - AUSTRALIA’S FIRST TOPGOLF TO OPEN IN JUNE 2018

22nd September 2017 - WARNER BROS. MOVIE WORLD OPENS SOUTHERN HEMISPHERE’S LARGEST ROLLERCOASTER

19th September 2017 - VILLAGE ROADSHOW TO INSTALL ACCESSO PASSPORT TICKETING SUITE AT KEY ATTRACTIONS 

8th September 2017 - VILLAGE ROADSHOW LOOKS TO SELL GOLD COAST THEME PARK LAND 

5th June 2017 - WARNER BROS. MOVIE WORLD TO OPEN SOUTHERN HEMISPHERE’S LARGEST HYPERCOASTER

14th July 2012 - DESTINATIONQ WORKING GROUP ANNOUNCED


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Myzone

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business