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Video marketing to boost fitness membership

Video marketing to boost fitness membership
August 26, 2011

Following the resounding success of their seminar on the Gold Coast earlier this month, presenters Amanda Bracks and Steve Brossman are bringing the Video Marketing for the Fitness Industry workshop to Sydney.

The fitness industry experts believe that in the digital age, video marketing offers clubs unique opportunities to attract more members, clients and customers; increase appointment show rates, conversions, referrals and retention; while helping clubs stand out from the competition.

They also believe that effective video marketing makes pricing irrelevant a members decisionmaking when joining a club.

Their Sydney workshop, to be held on Wednesday 31st August at the Holiday Inn Hotel at Sydney Airport, is aimed at business owners, managers, marketers, sales managers, group fitness managers, personal trainers, swim schools, staff trainers and social marketers and communicators.

Attendees will learn:

• Learn the secret tips on how you can easily start using videos just under 30 min per day:

• How to create videos that will
- Send your show rates through the roof
- Create a relationship with your prospects even before the get to the front door
- Make it harder for them to say no to you than go elsewhere
• How to use Video Follow ups or emails to increase retention and referrals
• Where and How to use videos on your website
• How to capture and use client testimonies that will boost sales
•  How to turn your newsletter into a Lethal Lead Generation Weapon and
- Save money on printing
- Makes you stand out from the crowd and
- Boost memberships.

Ms. Sales - Amanda Bracks
Bracks (pictured) is Australia's leading membership growth expert; a sought after presenter on sales, marketing and retention; a successful business coach and staff trainer. Amanda has over 16 years experience in growing businesses and consulting to over thousands of staff and owners. She is often described as the 'growth factor' driving the marketing, sales team, service and retention to continue to replicate her success. She has been the receiver of many awards including Fitness NSW Club Manager of the Year, twice winner of Fitness NSW Club of the Year, Australian Fitness Network Club of the Year and many Small Business Awards. Amanda is author of Changing Lives; A hands on approach to successfully selling health club memberships.

Mr Video - Steve Brossman
Brossman is a true pioneer in the fitness industry and has lead the way into many areas including kids and seniors fitness, sports and personal training and now video marketing. Steve owned and managed a health club for 10 years, was awarded NSW and National Fitness Leader of the year and was first non American to win the IDEA Fitness Instructor of the year. He has presented in 15 countries to over 20,000 instructors trainers and club owners on a variety of fitness topics plus marketing and client retention. Steve has over 25 years TV and video experience including appearing on 80 episodes of a European Fitness TV Show, producing and hosting a TV Show on Channel 9. Today he teaches and consults to small businesses through to major corporations on how to use Videos and Digital Marketing to build their business.

For more information and bookings contact Amanda Bracks on 0419 435 908, E: abracks@bigpond.com

9th August 2010 - 2/3 OF FITNESS CLUBS RUN AT A LOSS!




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