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Victoria’s creative strategy shifts into gear

Victoria’s creative strategy shifts into gear
April 22, 2016

An early example of how Victoria’s first creative industries strategy will boost the State’s creative and cultural economy has seen Shepparton’s Gallery Kaiela announced as a recipient of a $20,000 Marketing Innovation grant.

The Marketing Innovation Fund, a program to help small creative organisations grow their audiences or markets in new ways, has been expanded as part of Victoria’s Creative State strategy.

Gallery Kaiela will use its grant to take an unusual approach to attracting more visitors and business to the gallery and to further to promote the work of Aboriginal artists in the region.

Its innovative project Kaiela Dungula Woka Bro will employ two Aboriginal comedians to work with the Gallery Kaiela community to develop comedy performances to promote the gallery to a wider audience.

The project was selected by an expert panel in a highly competitive funding round that included proposals from across different creative sectors, including film, performing and visual arts, festivals and fashion.

Designed to grow Victoria’s $23 billion creative and cultural economy, Creative State includes 40 actions to turbocharge the state’s creative enterprises, create new jobs and develop creative hubs across regional Victoria.

The strategy includes a $152 million funding package to be included in the 2016/17 Victorian Budget next week.

Commenting on the initiative, Victoria’s Minister for Creative Industries, Martin Foley explained “Creative State is an unprecedented investment that will deliver economic, social and cultural dividends to this state, and will benefit all Victorians.

“This Marketing Innovation grant to Gallery Kaiela is an example of the government’s support for creative talent, ideas and business, and how we are helping them to thrive.”

The strategy provides comprehensive support to key industry sectors including $16.4 million to strengthen Victoria’s design industry, the state’s fastest growing creative sector; and $14.2 million for the screen industry to attract more opportunities to Victoria and support Melbourne International Film Festival, one of the world’s best consumer film festivals.

In addition, the Regional Jobs and Infrastructure Fund will provide $20 million to support a creative hub in the Latrobe Valley while already having announced a $10 million contribution to a new Art Museum for Shepparton.

Key initiatives will be overseen by a Creative State Advisory Board, chaired by Minister Foley, that will bring together expertise from across Victoria’s creative sectors.

The Board members have been named as:

• Nicole Beyer - Director, Theatre Network Australia (Victoria)
• Robert Connolly - Film director, producer, screenwriter
• Richard Frankland - Filmmaker, artist, Head of Wilin Centre, VCA
• Ella Hooper - Singer-songwriter, radio presenter, TV personality
• Graeme Lewsey - Chief Executive, Melbourne Fashion Festival
• Alice Nash - Executive Producer & Co- Chief Executive, Back to Back Theatre
• Tony Reed - Chief Executive, Game Developers’ Association of Australia
• Katrina Sedgwick - Director/ Chief Executive, Australian Centre for the Moving Image
• Melis Senova - Founder and Managing Director, Huddle Design
• Kate Torney - Chief Executive, State Library of Victoria
• Peter Tullin - Cultural entrepreneur and Co-Founder of CultureLabel.com
• Marcus Westbury - Broadcaster, writer, media-maker, festival director and Chief Executive, Collingwood Arts Precinct

More information about Creative State: Victoria’s first creative industries strategy is available at www.creative.vic.gov.au

Images show the interior and the exterior of Shepparton’s Gallery Kaiela.

19th April 2016 - VICTORIAN GOVERNMENT ANNOUNCES $115 MILLION IN NEW ARTS FUNDING

10th March 2016 - ARTS LEADER LYNCH LABELS FEDERAL GOVERNMENT’S ARTS POLICY AS A DISGRACE

3rd March 2016 - SHEPPARTON ART MUSEUM REDEVELOPMENT PROJECT GETS $10 MILLION BOOST

21st December 2015 - VICTORIAN GOVERNMENT LOOKS TO BACK CREATIVE INDUSTRIES 

19th June 2014 - BLUEPRINT TO ENSURE MELBOURNE REMAINS THE ARTS CAPITAL


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