Latest News

Back to Latest News back

 

Victoria’s creative strategy shifts into gear

Victoria’s creative strategy shifts into gear
April 22, 2016

An early example of how Victoria’s first creative industries strategy will boost the State’s creative and cultural economy has seen Shepparton’s Gallery Kaiela announced as a recipient of a $20,000 Marketing Innovation grant.

The Marketing Innovation Fund, a program to help small creative organisations grow their audiences or markets in new ways, has been expanded as part of Victoria’s Creative State strategy.

Gallery Kaiela will use its grant to take an unusual approach to attracting more visitors and business to the gallery and to further to promote the work of Aboriginal artists in the region.

Its innovative project Kaiela Dungula Woka Bro will employ two Aboriginal comedians to work with the Gallery Kaiela community to develop comedy performances to promote the gallery to a wider audience.

The project was selected by an expert panel in a highly competitive funding round that included proposals from across different creative sectors, including film, performing and visual arts, festivals and fashion.

Designed to grow Victoria’s $23 billion creative and cultural economy, Creative State includes 40 actions to turbocharge the state’s creative enterprises, create new jobs and develop creative hubs across regional Victoria.

The strategy includes a $152 million funding package to be included in the 2016/17 Victorian Budget next week.

Commenting on the initiative, Victoria’s Minister for Creative Industries, Martin Foley explained “Creative State is an unprecedented investment that will deliver economic, social and cultural dividends to this state, and will benefit all Victorians.

“This Marketing Innovation grant to Gallery Kaiela is an example of the government’s support for creative talent, ideas and business, and how we are helping them to thrive.”

The strategy provides comprehensive support to key industry sectors including $16.4 million to strengthen Victoria’s design industry, the state’s fastest growing creative sector; and $14.2 million for the screen industry to attract more opportunities to Victoria and support Melbourne International Film Festival, one of the world’s best consumer film festivals.

In addition, the Regional Jobs and Infrastructure Fund will provide $20 million to support a creative hub in the Latrobe Valley while already having announced a $10 million contribution to a new Art Museum for Shepparton.

Key initiatives will be overseen by a Creative State Advisory Board, chaired by Minister Foley, that will bring together expertise from across Victoria’s creative sectors.

The Board members have been named as:

• Nicole Beyer - Director, Theatre Network Australia (Victoria)
• Robert Connolly - Film director, producer, screenwriter
• Richard Frankland - Filmmaker, artist, Head of Wilin Centre, VCA
• Ella Hooper - Singer-songwriter, radio presenter, TV personality
• Graeme Lewsey - Chief Executive, Melbourne Fashion Festival
• Alice Nash - Executive Producer & Co- Chief Executive, Back to Back Theatre
• Tony Reed - Chief Executive, Game Developers’ Association of Australia
• Katrina Sedgwick - Director/ Chief Executive, Australian Centre for the Moving Image
• Melis Senova - Founder and Managing Director, Huddle Design
• Kate Torney - Chief Executive, State Library of Victoria
• Peter Tullin - Cultural entrepreneur and Co-Founder of CultureLabel.com
• Marcus Westbury - Broadcaster, writer, media-maker, festival director and Chief Executive, Collingwood Arts Precinct

More information about Creative State: Victoria’s first creative industries strategy is available at www.creative.vic.gov.au

Images show the interior and the exterior of Shepparton’s Gallery Kaiela.

19th April 2016 - VICTORIAN GOVERNMENT ANNOUNCES $115 MILLION IN NEW ARTS FUNDING

10th March 2016 - ARTS LEADER LYNCH LABELS FEDERAL GOVERNMENT’S ARTS POLICY AS A DISGRACE

3rd March 2016 - SHEPPARTON ART MUSEUM REDEVELOPMENT PROJECT GETS $10 MILLION BOOST

21st December 2015 - VICTORIAN GOVERNMENT LOOKS TO BACK CREATIVE INDUSTRIES 

19th June 2014 - BLUEPRINT TO ENSURE MELBOURNE REMAINS THE ARTS CAPITAL


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business