Victorian Government to review Melbourne major events strategy

With Australia's state capitals competing to capture major events, Victoria's major events program is to be reviewed for the first time in 20 years.
Self proclaimed and frequently acknowledged as 'Australia's events capital', the strategic review will be conducted by the chairman of the Victorian Major Events Company, Sir Rod Eddington and auditing firm KPMG.
With Melbourne hosting the Australian Open, the Formula One Grand Prix and the AFL grand final the city still remains home to some of the nation's major events, however, Victorian Premier Daniel Andrews said the State needed to stay on its toes.
Premier Andrews told Southern Cross Austereo radio "my fear is that we're coasting a little bit at the moment.
"We've got a really busy summer but if you look to the future, there's not quite the number of events that we need.
"New South Wales are going gangbusters.
"Since 2011, they've added 110 sporting, cultural and what they call 'lifestyle events' to their major events calendar."
Premier Andrews said major events were a big driver of Victoria's tourism industry, adding "the livelihood of 205,000 Victorians depend on tourism, and major events are a big part of that."
He also anticipated that the Victorian Government would have announcements on future major events before the end of April.
Major events are estimated to be worth $19 billion each year to the Victorian economy.
Related Articles
3rd February 2015 - Record crowds attend 2015 Australian Open
3rd August 2014 - Australian F1 Grand Prix to stay in Melbourne until 2020
15th March 2014 - Australian Grand Prix organisers say new race contract needs Victorian Government approval
21st July 2013 - Ernst & Young global survey shows link between sport and high performing women
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
supplier directory
The Complete Guide to Leisure Industry Products & Services.
Envibe
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…
read moreTICKETSERV
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…
read morerevolutioniseSPORT
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…
read moreQUAYCLEAN
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…
read moreTECHNOGYM AUSTRALIA
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…
read moreHIDROPLAY
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…
read moreget listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!