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Victorian Government to introduce new laws to crack down on ‘sneaky’ tobacco advertising

Victorian Government to introduce new laws to crack down on ‘sneaky’ tobacco advertising
August 28, 2019

In the wake of Formula 1 teams displaying advertising relating to smoking products on their cars and uniforms at this year’s Melbourne F1 Grand Prix, the Victorian Government is planning new legislation to tighten the state’s tobacco advertising laws.

Legislation introduced into the Victorian Parliament today will make it impossible for cigarette companies to circumvent the laws when they try to introduce new forms of advertising and sponsorship, especially in sport.

The legislation will extend the definition of tobacco or e-cigarette advertising to include words or designs closely associated with a tobacco manufacturer.

Victorian Minister for Health Jenny Mikakos stated “it’s all about cracking down on the clever ways big tobacco tries to wriggle around the rules by identifying new and indirect ways of marketing their dangerous and deadly products, and making sure our greatest sporting spectacles aren’t used as vehicles to peddle smoking.”

The legislation will also repeal a rarely-used exemption for tobacco advertising at certain events, making it a non-negotiable that tobacco advertising is banned for good.

Minister Mikakos added “we’re putting a stop to big tobacco companies using sneaky tactics to get around our tough laws and promote their dangerous products.”

“Victoria has led the way in cracking down on deadly tobacco advertising and we want it to stay that way. These important changes will stop tobacco giants from misleading Victorians and putting lives at risk.”

Smoking remains the leading cause of preventable chronic disease and death, with about 4,000 lives lost each year in Victoria due to smoking. Smoking costs $3.8 billion in healthcare costs and lost productivity each year.

Image: 2019 Ferrari F1 drivers Charles Leclerc and Sebastian Vettel with this year's race car and its red and white livery advertising a product that doesn't appear to exist.

Related Articles

31st July 2019 - Australian Grand Prix Chair named new Chief Executive at Melbourne And Olympic Parks

31st May 2019 - Australian Medical Association encourages reduction of tobacco consumption on World No Tobacco Day

15th March 2019 - Tobacco linked sponsors dropped from F1 cars for 2019 Australian Grand Prix

12th February 2019 - Federal authorities scrutinise Ferrari’s tobacco linked branding ahead of Melbourne F1 race

20th December 2018 - Australian Formula 4 Championship adds to the fan experience at the Melbourne 2019 F1 Grand Prix

29th April 2018 - Formula 1 looks to engage younger generation of fans

12th October 2017 - Thai Government to introduce jail sentences for smoking on popular beaches

15th March 2014 - Arts Minister may penalise arts groups that refuse tobacco funding

10th February 2013 - Victorian plans for smoking bans at sporting venues, playgrounds and skate parks

16th February 2012 - Cricket Australia facing tobacco advertising fines

30th October 2008 - Tobacco sponsorship to return?


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