Latest News

Back to Latest News back

 

Van Gogh multi-sensory art experience attracts over 200,000 visitors 

Van Gogh multi-sensory art experience attracts over 200,000 visitors 
November 10, 2020

As Australia’s cultural sector reboots and in a cultural coup for COVID recovery, The M Agency and M-Live, the Promoters of Van Gogh Alive, have announced that the multi-sensory art experience has officially attracted over 200,000 visitors, making it the arts attraction with the biggest audience in 2020.

The Australian premiere season of Van Gogh Alive has provided solid employment for over 120 arts and entertainment workers and boosted the flow-on footfall and revenues of businesses in Moore Park’s Entertainment Quarter that would have otherwise remained dormant.

Before making the momentous decision to go ahead with the exhibition, Emma Triggs, founder and Chief Executive of The M Agency and M-Live, conducted extensive research that revealed that museums and galleries were among the first to reopen as they could offer a ‘no touch’ experience and organisers can control the number of people moving through venues.  Other than touch, this multimedia event links all the human senses together with the spectacular visuals set to a classical music score and enhanced with subtle scents that evoke the flora and landscapes so loved by Van Gogh.  

Triggs notes “we’ve had a few people leave in tears because they’re so moved by the experience. It’s been such a traumatic year and people turn to the arts in tough times, but there have been no major events to enjoy.  Sydneysiders and regional visitors have welcomed the chance to get out and enjoy art in a COVID-considerate space after having been stuck at home with their computers, devices and television screens.

“This is an opportunity to take friends and family to see something beautiful, something that’s well produced, that actually stirs emotions.  It’s quite overwhelming.  I’m thrilled with the success of Van Gogh Alive. Our market research is showing that people are more open to trying new types of entertainment and we’re building our 2021 schedule of events to fill the need for more innovative entertainment experiences.”

The success of Van Gogh Alive proves the demand for quality cultural events provides a boost to the COVID economic recovery.  

The event is at Royal Hall of Industries, Entertainment Quarter, Moore Park with tickets on sale until Sunday 20th December 2020  

For more information go to vangoghalive.com.au 

Related Articles

10th November 2020 - Victorian Arts and Cultural centres to transform into COVIDSafe venues for festivals and events

30th October 2020 - More than 80% of Federal arts rescue package remains unallocated

28th October 2020 - The Joan Sutherland Performing Arts Centre invites feedback on its offerings 

26th October 2020 - Consultation commences on Tasmanian Events Framework to support arts, events, sport and tourism sectors

24th October 2020 - True Tickets and Tessitura partnership aims to deliver secure contactless ticketing to performing arts venues worldwide

13th October 2020 - Research shows impact of COVID-19 on arts and creative sector workers’ mental health

7th October 2020 - Victorian Government delivers $7.85 million to support arts and cultural organisations

29th September 2020 - South Australia’s arts sector to receive $10 million boost

7th September 2020 - City of Parramatta launches new arts funding program to support creative enterprises

7th September 2020 - Brisbane Festival 2020 reconnects communities with the arts

1st September 2020 - Parliamentary Inquiry into benefits and impact of arts during Coronavirus

27th August 2020 - New inquiry to focus on state of the arts in 2020 and beyond

26th August 2020 - Australia Council highlights the significance of arts and creativity for Australians

21st August 2020 - Liverpool City Council highlights significant shortfall in arts funding

6th August 2020 - Western Australian Government announces $76 million arts and culture recovery package

7th September 2018 - Pop-up Globe brings Shakespeare to life in Sydney’s Moore Park Entertainment Quarter

7th July 2014 - Moore Park’s Entertainment Quarter sold to high profile investor syndicate

9th April 2014 - Moore Park Entertainment Quarter up for sale


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

SimplySwim

    SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…

read more

Aquatics / Education / Recreation / Safety / Technology

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business